Ivory Way Productions

From the Audiovisual Identity Database, the motion graphics museum


Background

This was the vanity card of Keenen Ivory Wayans.

1st Logo (April 15, 1990-December 20, 1992, 1998)


Visuals: On a black background, there are two white thin, smooth-sided rectangles (possibly representing piano keys) close to the left, with a gold line above and a red line below, all forming an "I". The word "VORY" slides to the right from underneath the first rectangle and rests on the second one, spelling "IVORY". Then the text "WAY" slides from underneath while "PRODUCTIONS" fades in.

Variants:

  • A slightly extended version exists, where the white rectangle appears and the "I" etches in with the top and bottom turning gold and red respectively before the rest of the logo animates like normal.
  • A still version exists.

Technique: Appears to be CGI.

Audio: The end-title theme of the show.

Availability: Seen on season 1 up to the first half of season 4 of In Living Color and The Keenan Ivory Wayans Show. The extended version was seen on the unsold ABC pilot Hammer, Slammer and Slade (based on Wayans' 1988 film I'm Gonna Git You, Sucka) on its original airing. When said pilot aired on Brown Sugar, the still version was used instead.

2nd Logo (August 4, 1997-March 1998)

Visuals: On a dark gray marble background, a three-dimensional gold rectangular figure with the capital letter "W" cut all the way through rotates horizontally towards the screen at the top-middle center of the screen and stops at an angle from the side, exhibiting a silver shadow resembling a doorway and doubling as the "I" (the "W" is barely visible at this point). The text "Ivory Way--Productions" zooms back from the screen from the right, stopping in alignment with the block above in a Helvetica-type font.

Technique: CGI.

Audio: The closing theme of the show.

Availability: Seen on The Keenan Ivory Wayans Show.

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