Israeli Educational Television

From the Audiovisual Identity Database, the motion graphics museum


The Israeli Educational Television, or IETV for short, was a state owned public television network founded in 1966 with the order to produce and broadcast programs for children. During its first 20 years the company had strictly been making shows for children, but since the 1980s they began to produce programs aimed at adults and major age citizens of the country. IETV was also the first television network to broadcast through the country, 2 years before Channel 1. When Channel 1 launched in 1968 the IETV would start to share the broadcast to the former channel for the rest of it's lifetime, and from the 1970s to the 1990s it was also known as the "Instructional Television Centre". Channel 1 and IETV were the only companies which broadcasted through the Israeli nation until 1993 when the second national-wide channel Channel 2 started airing on 1993. They had survived the replacement process of the IBA with the KAN, but on August 14, 2018, it was dissolved in favor for their own educational channel, Kan Hinuchit, which started broadcasting the next day. Programs from the former IETV and First Channel continue to rebroadcast on them. Despite their long history, they didn't have a proper logo until 1986.

1st (known) Logo (1986-1996)

Visuals: Fading to a dark blue area, there's a large metallic blue set of paneels taking up most of the screen, made up of 4 layers that stack on top of each other. 2 wing-like outlines then come in from the bottom, rotating in a arc around each other, and multiple clones of it can be seen behind it as well. As some of the wings stop rotating (which are probably supposed to be some kind of altar), the platforms and wings rotate towards the screen, with the wings condensing into a single one and the platform retracting into the background as the top 2 layers of it slide off screen. The platform then flashes as the logo remains still for a second, resembling a open book. The entire thing shines from right to left with a diagonal bar of white light, forming a flame (which is supposed to represent the initials of "educational television" in Hebrew), and the Hebrew text "הטלוויזיה החינוכית הישראלית" in a computerized font below.


  • An somewhat shorter variant has the outlines just moving along without any extra motion, albeit at a faster speed. The rest of the animation plays out as normal.
  • An English version, where the text reads "ISRAEL EDUCATIONAL TELEVISION", is known to exist. The shine is also flipped and comes in earlier, causing the logo appearing to be out of sync.
  • The logo is usually seen superimposed at the end of the closing credits.

Technique: CGI.

Audio: A dramatic synth trumpet fanfare with chimes and a flourish at the end. The variant has a slower version of the beginning notes, ending with a different three-note flourish with a held out last note.

Availability: Appeared on 1980s programs from the IETV during the period. These may rerun once in a while on national channels in rare times, but it is unknown if they still have this logo intact.

2nd ID (1996-2005?)

Visuals: On a constantly rippling dark purple background with blue highlights, 3 lens flares can be seen moving slowly across the screen, with a red, green, and blue tint to each one. As they move, 3 waving stripes colored red, green, and blue from top to bottom appear in the background before 5 translucent glass pieces fan in from the bottom of the screen and rotate into place. These consist of 3 half arcs, 1 half of a hump, and a mostly complete rectangle. As they move into place, the stripes come in from all parts of the screen and redirect themselves onto the arcs, coloring the top one red, the middle green, and the bottom blue. As this happens, the background darkens and the same "הטלוויזיה החינוכית הישראלית" text flips into place, this time in a silver blocky font. The logo shines constantly all over as the text flips away to make room for either "תוכנית 1" or "תוכנית 2" in the same font, of course depending on what channel it was airing on.

Variant: An short version exists where the logo cuts out the beginning of the logo, as well as the stripes filling the arcs.

Technique: CGI.

Audio: A set of synth sparkles play at the beginning, which is followed with a horn fanfare when the shapes appear. A bass chord and drums can be heard in the background as well, segueing into a slightly grander-sounding trumpet fanfare. The music ends with a soft rock tune. The short version has the horn and rock tunes only, though the horns sound louder.

Availability: It appeared at the beginning of programs during the timeframe it was used it. It will probably reappear on reruns if possible.

3rd ID (2005?-2008)

Visuals: There is a woman open a door, which is between two hypens. Some kids run through the door, then the woman then smiles at us and closes the door. The hyphens overlap each other and engulf the door. Then the IET logo appears.

Variant: Unknown

Technique: A combination of live-action and CGI.

Audio: An R&B theme with the kids cheering, a camera shutter sound when the hypens "engulf" the door, a woman singing in Hebrew and a Hanna-Barbera xylophone sound effect.

Availability: It was seen on IET airings of various kids' shows, including the Hebrew dub of The Wubbulous World of Dr. Seuss.

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