Interactive Television Entertainment

From the Audiovisual Identity Database, the motion graphics museum


Interactive Television Entertainment (ITE) was a Copenhagen-based Danish company founded in 1988 as SilverRock Productions and renamed to ITE in 1992. It was best known for developing and producing the Hugo media franchise.

1st Logo (1992-1997)

Visuals: On a white background, a gold/blue textured triangle fades in. The futuristic-looking blue/bronze text "IT三" then flies into the view, before stopping just offscreen with the "E" visible. A arrow with the number 6 on it, much like the one's seen on the Hugo game show, appears and flashes briefly twice, while the logo shifts onto the triangle. The arrow then disappears when the text "INTERACTIVE TELEVISION ENTERTAINMENT" appears in a futuristic font via a "TV" effect.

Variant: On Throut and Neck, the fully-formed logo appears zoomed out a bit, along with a TM symbol, as "AN" and "PRODUCTION" appear along the top and bottom of the logo. After a few seconds, "ITE-USA" appears in a much smaller print below it all.

Technique: The text flying and shifting. The text fading in for the variant. [possible misuse]

Audio: A soft synth is heard throughout while many sound effects play (a whoosh, tire screech, the press of an phone button, and static which cuts off the synth). On Throut and Neck, it's the ending theme to the show.

Availability: Seen on Hugo games on consoles. It may have appeared on the game show of the same name, but its unknown as it never gets rerun.

2nd Logo (1997-2003)

Visuals: On a black background, a silver triangle, looking like the instrument of the same name, fades in with a blue glow. The letter "I", much like the one in the previous logo but in silver, flies in and sticks to the triangle, causing to spin once. The letter "T" then flies in as well and sticks to it, causing it to wobble. This is finally followed by the letter "E", which causes it to spin and drop from the screen. It then cuts to a turquoise square, which is actually water, in which the logo, but in silver and with the triangle shape, spins and falls into the square, changing to a white background. The camera zooms out as the logo spins wildly before settling as an angle over the same rectangle with "MEDIA" on the side and surrounded by a smaller black rectangle. The logo zooms in as the logo merges with the square, turning it blue and white as the logo quickly cuts to black.


  • A still variant exists.
  • Prior to 1998, blue lights appear to create a "corridor" when the ITE logo falls into the water.

Technique: The letters sticking, the triangle falling. [possible misuse]

Audio: The sounds of metal clanging against a dark sounder, with an chorus after a bit.

Availability: Not as common as before, but seen on all of the games within this period.

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