Intel

From the Audiovisual Identity Database, the motion graphics museum



Background

Intel Corporation was founded in Mountain View, California, on July 18, 1968 by the founders Gordon Moore and Robert Noyce when they left Fairchild Semiconductor. The two founders looked for a name for their own company, but instead of naming the company "Moore Noyce" (near homophone for "more noise"), they named it NM Electronics (or MN Electronics). However, it was used for just a month, and it was renamed into the name Intel which stood for Integrated Electronics.

After its founding, Noyce and Moore decided to bring the Fairchild employees to their own company, including Hungarian-born American businessman Andrew Grove. The founder's goal was the semiconductor memory market, widely predicted to replace magnetic-core memory. Their initial products are the memory chips, including the first product, was the 3101 Schottky TTL bipolar 64-bit static random-access memory (SRAM). That same year, the company also produced the 3301 Schottky bipolar 1024-bit read-only memory (ROM,) and the first commercial MOSFET silicon gate SRAM chip, the 256-bit 1101, which did not sell well.

In 1971, Intel created its first commercially available microprocessor (Intel 4004). The microprocessors represented a notable advance for technology of integrated circuitry. Considerable technological innovation was needed before the microprocessors could actually become the basis of what is firstly known as a "mini computer" (later known as a "personal computer").

By the end of the 1980s, with the cause of the accidental position as a microprocessor supplier to IBM and IBM's rivals within the rapidly growing personal computer market, Intel slows down for a 10-year period as the primary (and most profitable) hardware supplier to the PC industry, part of winning 'Wintel' combination. By launching its Intel Inside marketing campaign in 1991, Intel was able to associate brand loyalty with consume selection, so by the end of the 1990s, its line of Pentium processors had become a household name.

After 2000, the growing of high-end microprocessors slowed down. Intel's biggest rival, AMD, collected significant market share, initially in low-end and mid-range processors but ultimately across the product range, so Intel's dominant position in its core market was reduced hugely.

In 2005, Paul Otellini reorganized Intel to refocus its core processor and chipset business on platforms. Luckily, on June 6, Steve Jobs, the CEO of Apple, announced that his company will be using Intel's x86 processors for its Mac computers instead of the PowerPC. Therefore, with the exception of some high-performance computers, called servers, and mainframes, Intel and Intel-compatible microprocessors can be found in virtually every PC, and the company dominated the CPU market in the early 21st century.

Paul Otellini replaced Craig Barrett as the CEO of Intel in 2005, then Jane Shaw replaced Barrett as chairman in 2009, and she stayed as a chairman until 2012, when she was replaced by Andy Bryant. The following year, Otellini was replaced by Brian Krzanich as the new CEO. 7 years later, Bob Swan replaced Krzanich as the new CEO, but he stayed for 2 years, and in 2021, he was replaced by Pat Gelsinger.

Intel was ranked 43 on the Fortune 500 list of the largest American companies.



1st Logo (1972-early 1982)


Visuals: On a light yellow background, the then-current corporate Intel logo (simply the lowercase word "intel" with the "e" lower than the other letters) is seen on the top left corner and "Presents" is seen on the botton right corner in a script font.

Technique: A still 2D graphic.

Audio: The opening theme, which is actually an excerpt of "Yesterday's Gone" by Chad and Jeremy.

Availability: It was only seen on The MCS-4 Story, a promo for said microprocessor.

2nd Logo (1982-1993)


Visuals: There is the same Intel logo from above in white on a sunset background.

Technique: Same as before.

Audio: The opening audio.

Availabiity: It was only seen on a promotional video from 1982, which can be found here.

3rd Logo (October 1993 June 1995)


Visuals: On a black background, a blue 3D rendition of the Intel logo from before slowly zooms in while rotating vertically to face the camera.

Technique: CGI.

Audio: A dark, droning synth note then a low thud.

Availability: It was only used on promotional material for retailers back in October 1993 to June 1995.

4th Logo (2003-2005)


Visuals: There are two versions of this logo. Both are made for a specific processor:

  • Pentium 4 HT (2003-2005): There is an orange diagonal line on a blue/white background, which appears to have a hole. The black word "Runs" zooms out quickly, followed by the others "great" and "on", as the diagonal line fades and two more diagonal lines appear which have the letters "H" and "T" on them. A white light engulfs the center of the screen. The Intel Pentium logo, without the Intel logo appears from the left and moves to the center. As it does so, a white rectangle with a silver border zooms in as the logo places and a modified version of the Intel Inside logo appears by light. The words "Runs great on", stacked into each other, zoom out and place at the left of the Pentium logo. The diagonal lines with H and T also zoom out and mark the Pentium logo, resulting into the final result.
  • Pentium Extreme Edition (2005): On a different blue/white gradient background, a blue line moves in white the word "Runs" zooms out. The screen fades into another take and see the same line moving around with the word "great", and then another take with the word "on", as the line encounters another moving line. The screen fades into another take, and see a white/black vertical rectangle. Both lines move closer to the rectangle and form an "X", which marks in the black side of the rectangle. The Intel Inside logo draws in (the letters appear by light) and the words "pentium" and the stacked "EXTREME EDITION" zoom out, slam and mark the black side of the logo. The finished logo zooms out and places into the same silver-bordered rectangle with the words "Runs great on" already there. The copyright would fade in below.

Variants:

  • The Pentium Extreme Edition variant also has German and French localizations.
  • A still version appears on The Movies.

Technique: CGI.

Audio: Three loud whooshes (longer on the Pentium Extreme Edition version), followed by a slam and another whoosh, while the 1999 version of the Intel "bong" jingle plays.

Availability: It can be found on TOCA Race Driver 3.

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