Inner Mongolia Culture Audio & Video Publishing House

From the Audiovisual Identity Database, the motion graphics museum

1st Logo (Mid 1990's-2002?)



Visuals: On a beige background, a drawing of a golden Mongolian horse statue zooms in, then a ball puts in the statue's middle, two blue clouds moves towards to the horse, the Chinese company text in red flies to the bottom, the logo fades to black if the logo stands still.

Technique: Typical 2D/3D animation.

Audio: A dark choir that segues into a loud majestic fanfare.

Availability: Unknown. [Examples?]


2nd Logo (2002/2003?-2010's)


Visuals: On a saturated sky timelapse background, a brown horse is seen running towards the viewer. The horse statue in bronze zooms out, two clouds move towards the horse while rotating, meanwhile, the Mongolian company text in gold falls onto the logo and forms a curve, the Chinese company text in gold flies onto the logo and produces a vivid yellow light beam after stopping, which changes the background to a pink-cyan-blue light background.

Technique: Live-action combined with CGI.

Audio: A majestic fanfare that segues into a violin fanfare.

Availability: Seen in several Mongolian culture VCDs.

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