Imagine Television Studios

From the Audiovisual Identity Database, the motion graphics museum


Background

Imagine Entertainment first went into television in November 1985, around the same time when the company was founded. The company relaunched in early 1997 with a deal at Walt Disney Television which would expire at the end of 2000, when they teamed up with 20th Century Fox Television for the development of its series.



1st Logo (April 1, 1987)

Visuals: Essentially just a 2D Imagine logo (complete with reflection), with "TELEVISION" seen underneath.

Technique: A still image.

Audio: The closing theme of the show.

Availability: Seen on Take Five.

2nd Logo (August 7, 1988)


Visuals: On a shimmering sky blue background with hints of light orange at the bottom, the brownish-red word "IMAGINE" rises up from a pool of water.

Technique: CGI animation.

Audio: None.

Availability: It was seen on the unsold pilot Smart Guys, which presumably aired once on NBC and resurfaced via an off-air recording.

3rd Logo (July 8, 1989-August 11, 1991)

Visuals: A shortened version of the 1988 movie logo where it shows the words rising out of the water and shining, with "TELEVISION" seen underneath.

Variants:

  • A version with the "IN ASSOCIATION WITH" text exists.
  • The 1989 pilot of My Talk Show has an extended version.

Technique: Motion-controlled animation.

Audio: None or the closing theme to the program.

Availability: Confirmed to have been seen on Parenthood (the 1990-91 NBC series and was preserved when Trio aired the show as part of their Brilliant but Cancelled block back in 2005), My Talk Show and the TV pilot Life as We Know It!. Might have appeared on Knight & Daye.

4th Logo (September 23, 1997-April 21, 2020)


Visuals: A shortened version of the 1996 movie logo, but the word "TELEVISION" replaces "ENTERTAINMENT".

Variants:

  • On Sports Night, the text "IN ASSOCIATION WITH" appears below in a sans serif typeface.
  • Sometimes, it shares the screen with other logos.
  • Still and scope versions exist.
  • Starting with season 5 of 24 in 2006, the logo was given an enhanced look, and the finished logo has "TELEVISION" fading in.
  • Starting in August 2019, the words below read "TELEVISION STUDIOS".

Technique: A mix of live-action and CGI animation by Intralink Film Graphic Design.

Audio: The last two notes of the movie fanfare composed by James Horner.

Audio Variants:

  • Sometimes, it's silent or has the end theme play over it.
  • On one episode of Friday Night Lights, a different theme is heard.

Availability: First seen on the short-lived series Hiller and Diller and on shows such as Empire, Curious George, Friday Night Lights, Arrested Development, 24, Parenthood, Lie to Me, Quintuplets, Friends with Benefits, and Why Women Kill. The "Television Studios" variant first appeared on the first season of Wu-Tang: An American Saga.

5th Logo (January 15, 2020-)

Visuals: Same as the 3rd movie logo, although shortened and the text below reads "TELEVISION STUDIOS" instead of "ENTERTAINMENT".

Variant: There exists a version with the "TELEVISION" text.

Technique: CGI animation from Imaginary Forces.

Audio: Same as before.

Availability: First seen on 68 Whiskey, and later appeared on Filthy Rich, Swagger, The Lost Symbol, the second and third seasons of Wu-Tang: An American Saga, and The Ms. Pat Show.

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