Imagem Filmes

From the Audiovisual Identity Database, the motion graphics museum


Background

Imagem Filmes is a Brazilian distribution company founded in 1998, formerly only on home video, distributing Lumiere's theatrical titles distributed by the Brazilian operations, but later expanding to theatrical distribution. The company also operates in Mexico.

1st Logo (1998-2006)


Visuals: On a textured light green floor lighted by a spotlight, there is a floating filmstrip with light peering out its holes. The filmstrip scrolls and the words "Imagem" and "Filmes" in gold and white move from the left and right sides of each of the three strips in. The camera pan to the middle strip and the background becomes dark blue and the strip becomes solid blue. The text then zooms in and thins as the filmstrip twists at the top. The logo freezes when the twisted strip gets to show 1 hole.

Technique: CGI.

Audio: A shining sound at the beginning, then a four-note synth trumpet tune with some sparkles, and an orchestral hit when the logo freezes. This theme originally was composed for an unknown sound library, which is currently distributed by Hot Ideas as "Podcast Sweep Fanfare".

Availability: Used almost exclusively in Brazil. It is seen on DVDs of original Brazilian movies, as well as movies distributed by Imagem in Brazil such as the two Kill Bill movies, shows such as the Brazilian dub of the original Yu-Gi-Oh! series and the first DVD launch of Sin City (2005). Its subsequent Blu-ray release uses the next logo instead.

2nd Logo (June 9, 2006-2013)


Visuals: On a black starfield, there is a 5-pointed star near the top of the starfield. The logo zooms towards the star as ripples appear above star and expand out. A kid with black hair, wearing a gray shirt and pants, walks on the starfield and notices the star, revealing that the starfield was a reflection on a shallow puddle. He picks up the star and the camera pans to see in front of the kid. In the distance, there is a town skyline lit in a blue aura. The kid throws the star in the air and the kid looks at it as the background changes to pitch black and the star then turns white and is inside a grey box with other white stars and 2 curved lines, making the same shape as the twisted filmstrip from the previous logo. The text "Imagem Filmes" is under the box in grey and white and in the same font as before.

Technique: Hand-drawn and cel-shaded CGI animation, produced by Latitude Filmes.

Audio: A soothing guitar theme with rising synths near the end.

Availability: Seen on Brazilian dubs of movies distributed by the company such as Ask the Dust, Scream 4 and original titles such as Bruna, Surfer Girl, Brasil Animado among others.

3rd Logo (May 3, 2013-)


Visuals: This is an updated version of the previous logo: On a more refined reflection of a starfield, there is a more rounded 5-pointed star near the top of the screen. The kid from before, but more detailed walks to the star and picks it up, creating ripples when he walks in the puddle. The camera pans up to see the star in his hand and he raises it to the sky and lets it float. The camera pans to reveal the starfield and skyline and the kid looks at the star as 3 other stars zoom out as well as "Imagem" in white and "Filmes" in blue zoom out. They rest into position. The background fades to black, leaving the logo and the kid, which looks at the logo.

Technique: Cel-shaded CGI. The logo was directed, coordinated, composited and rendered by Rodrigo Aben-Athar, conceptualized by Duann Palma & Cássio Tavernard, and animated by Radamés Araújo. Comissioned by Marcelo Siqueira.[1]

Audio: The music from the previous logo.

Availability: Was first seen on Somos Tão Jovens and Vestido Pra Casar.

References

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