IML Digital Media

From the Audiovisual Identity Database, the motion graphics museum


Logo (2001-)


Visuals: On a rapidly-shifting multicolor background, there is the DVD Video logo flying and wiping in while leaving a trail before fading out. Before the logo disappears, a rotating DVD is seen inside the DVD logo. Right as it fades out, the IML Digital Media logo, which consists of the stylized letters "iML" that also has a rotating DVD inside and has a flashing red tittle over the "i", all of this under text separated by an underline reading "Digital Media" above and "Melbourne" below, fades in with a ripple effect that moves from left-to-right. Above the logo is small, white text reading "DVD TITLE PRE-MASTERING". The logo remains on-screen for a few seconds before the screen fades to black.

Technique: Simple transition effects with computer animation.

Audio: None.

Audio Variant: Sometimes, the logo has a calm music piece playing over it.

Availability: For the standard variant, so far it can be spotted on the 2001 Australian DVD of The Wiggles: Hoop-Dee-Doo it's a Wiggly Party. The music variant was used on some DVDs, like the Accent DVD release of Adventure Planet.

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