Hibiscus Film

Background

Hibiscus Film is a Paris-based audiovisual company founded in 2008 by Romain Epstein. Initially, they have produced hundreds of commercials for various brands across Europe and Africa, specifically French-speaking regions such as Côte d'Ivoire. In recent times, they have branched out to TV and music videos.

1st Logo (November 2, 2012)

Visuals: On a white background, a purple rounded, vertical rectangle zooms out, transforming into a normal rectangle with pointed corners in the process. "ibiscus" in a capsule-like texture slightly turns and becomes black and 2D. It is also shaded when a portion of it overlaps with the rectangle. The "h" preceding said text is still and fades in, becoming white.

Technique: A mix of 2D and CGI.

Audio: A whoosh sound.

Availability: Only seen on their 2012 showreel.

2nd Logo (August 8, 2013-July 22, 2014)

Visuals: On a black background, three butterflies in different shades of pink fly and land on a small, transparent body of water, showing their reflection within it. The background crossfades to white whereas the butterflies transform into a tri-colored pink hibiscus flower with a long stem. Five black seeds surround the tip of the stem. After the color change in the background, the water puddle containing the flower's reflection disappears. Then, multiple petals in the same color palettes as the ones shown beforehand fly around with the three in the background joining along. From here, they reveal a pen stroke stylized, interconnected "Hi" with the company name "Hibiscusfilm." underneath.

Variants:

At the end of their 2013 showreel, the logo plays in reverse.
On their "Bonne fête de l'Aïd" video, The text in French is displayed in the middle of the logo: "The whole Hibiscus Film team wishes you an excellent Aid Day".

Technique: 2D animation.

Audio: When the butterflies fly in, nature sounds including birds chirping are heard. Alongside it are peaceful chimes that last until the water ripple disappears. Then, multiple flaps when the petals fly.

Availability: Only shown on their 2013 and 2014 showreels as well as the "Bonne fête de l'Aïd" video. It is unknown if this logo appears on any television shows or music videos they have produced.