Hi-Tech Video

From the Audiovisual Identity Database, the motion graphics museum


Hi-Tech Video was a Greek home video distributor.

Logo (1982-1990)

Visuals: On a black background, there is the word "Hi-Tech" in a stylized, multicolored font consisting of the colors blue, magenta, orange, pink, and cyan zoom in to the center of the screen, leaving a short afterimage in the process. "Hi-Tech" turns red, and "VIDEO" in a different font but using the same colors zooms out from the bottom of the screen, leaving an afterimage as well. "VIDEO" turns golden yellow, and a cerulean blue laurel wreath is "drawn" around the words. Once drawn, the afterimage of the wreath zooms in again, fading into the already existent wreath. No other movement occurs until the logo fades to black.

Technique: Scanimate.

Audio: The prelude of Gayane, composed by Aram Khachaturian. The audio itself starts from a few measures into the piece.

Availability: It appeared on VHS releases of Η γοητεία του χρήματος, among other films. Check Greek SECAM tapes from the 1980s for this logo (of course, since sometime in the 1990s, Greece uses PAL).

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