Heilongjiang Culture Electronic Audio & Video Publishing House

From the Audiovisual Identity Database, the motion graphics museum


1st Logo (1999-2003)


Visuals: On a moving purple cloud background, there is a flying golden dragon. As the camera pans away, the company name in gold (a large "黑龙江" and a smaller "文化音像出版社" below it) "pendulously" fly to the center of the screen. As the name is roughly centered and the dragon is fully seen behind the company name, the logo freeze-frames.

Technique: CGI.

Audio: A thunderclap, followed by a weirdly added human panting sound and train engine sounds. Then, an upbeat oriental-like MIDI tune.

Availability: Unknown [Examples?]


2nd Logo (2003-2010's)


Visuals: On a cloudy background, three dragons flying to the left. Then, a light shines and they freeze-frame, (apparently) merging into a black dragon. Then the camera zooms close to the dragon's head and crossfades into a blue background with the company's logo (a golden emblem with a stylized dragon). The emblem zooms out and spins 360 degrees, as the company name in Mandarin flies to below the emblem.

Technique: CGI.

Audio: A synth, trumpet & accordion fanfare.

Availability: Unknown [Examples?]

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