Harkins Theaters

Background

Harkins Theatres is an American movie theater chain with locations throughout the Southwestern United States. Harkins Theatres is privately owned and operated by its parent company, Harkins Enterprises, LLC. The company currently operates 31 theaters with 487 screens throughout Arizona, California, Colorado, and Oklahoma. According to Box-office Pro, among the "Giants of Exhibition" it is the 7th largest movie theatre circuit in North America.

1st Logo (1995-1998)

Visuals: The screen fades into various patrons outside a Harkins Theatre, most of whom are looking at the movie posters along the wall. The "Harkins" text in red slides up the screen as the screen fades to the projection booth and the camera pans to a boy holding some film as his father loads the projector. The screen fades to two moviegoers discussing one's most recent love interest as a women in front of them appears. The screen cuts to the concession stand, where one customer reminds another that smoking is not permitted inside the theatre. The man then begins keeping tally of how many popcorn kernels are in his bag. The focus switchs to the customers in line behind them, where the man insists on his date purchasing concessions as payback for a quip at his expense. The screen cuts to two kids entering the auditorium where one of them notices a wrapper on the floor and goes to dispose of it. The screen cuts to a group of patrons who are informed that they must turn off their various mobile devices. The screen cuts to another pair of patrons finding their seats, and quickly pan to a pair in front who noticed them. The screen cuts again to casual conversation between two more moviegoers in the front row, and fade back to the projectionist and his son followed by a close-up of the projector and back to the audience. The screen cuts between various shots of the moviegoers ending with the popcorn counter resuming his tally. The screen fades out and the Harkins Theatres and NBC News 12 logos appear, with a list of the featured news anchors underneath.

Technique: Live-action: This logo was produced entirely using live-action footage.

Audio: Various musical tracks with change alongside the mood of the present scene, mostly flipping between a string fanfare and a jazz tune.

2nd Logo (1998-2000)

Visuals: The sequence opens on a grassy field dotted with mountains, which quickly dissolves into a rotating film reel. A series a blue and purple lights shoot out of the reel as it turns on its side. The "Harkins" text slides across the side of the reel against a series of neon lights. The reel turns upright once again, and a yellow light flashes over the "Harkins Theaters" text superimposed on top of the reel. Another light writes in the text "Feature Presentation" as the reel completes its rotation. The light dissipates and the logo holds (with the film reel still spinning) for a few seconds before the ident fades out.

Technique: CGI

Audio: A majestic string and keyboard fanfare, with percussion and twinkling sounds near the end.

3rd Logo (2000-2013?)

Visuals: Against a blue curtain background, a spotlight shines across various parts of a gold Harkins Theatres logo until a blue-violet light wipes in the logo alongside the grey text "Feature Presentation" underneath. The logo zooms out as two more spotlights slide across the logo, then the ident fades out.

Technique: CGI

Audio: A triumphant orchestral fanfare.

4th(?) Logo (March 1, 2023?-)

Visuals: In a road with flowers, we see an Jeep, a Coca-Cola truck, and a Harkins Popcorn truck going through a gate. The camera pans to the vehicles. After the vehicles are gone, we see three flying Harkins Popcorn baskets flying. The background changes to an hyperjump background, as the two baskets disappear, and then the background changes to an nighttime castle with Coca-Cola cups, and an Harkins popcorn bag filled with popcorn, and a red train with Coca-Cola cars driving on train tracks (ala Walt Disney) with the two flying baskets reappearing. The three flying baskets start to fly away. The camera goes through an hole in the castle, to reveal another nighttime background, with two Harkins popcorn bags filled with popcorn, and a Coca-Cola cup in a soda dispenser, surrounded with spotlights, pouring soda into the cup. Then a blue popcorn basket flys, into the camera, and flys away. The camera cuts into a closeup with the soda pouring into the cup, filled with ice. Then the camera cuts into the top of the cup, with an cup lid being placed into the top of the cup, and then a straw then getting placed into the lid. The camera cuts back to the bags and the cup, with the soda dispenser moving away, as the camera slowly zooms out, as the background changed into a movie theater auditorium. The text, "Enjoy the show!" in white, appears, along with the Harkins Theaters and Coca-Cola logo, with a line in the middle appearing. An sparkle shows up on the text. Then the logo fades out.

Technique: CGI.

Audio: An orchestral fanfare, several whooshes and sounds of soda being poured.