Hardcash Productions
From the Audiovisual Identity Database, the motion graphics museum
Compiled by
Camenati
Camenati
Background
Hardcash Productions is a British production company founded in 1992 by David Henshaw that mainly produces documentaries, particularly those pertaining current affairs. Their best known programme is Undercover Mosque.
1st Logo (February 15, 1993-)
_(From_-_the_ITV_Exposure_documentary_Undercover_Inside_Britain%27s_New_Far_Right).png)
_(From_-_Dying_for_the_Truth).png)
_(From_-_The_Big_Gypsy_Eviction).png)
_(From_-_the_ITV_Exposure_documentary_Fashion_Factories_Undercover).png)
_(From_-_Tubi_print_of_The_Paedophile_Hunters).png)
_(From_-_Children_Of_The_Secret_State).png)
_(From_-_the_Cutting_Edge_documentary_Looking_For_Ricky).png)
_(From_-_the_Dispatches_documentary_Unholy_War).png)
_(From_-_the_Cutting_Edge_documentary_Child_Sex_Trade).png)
_(From_-_the_Dispatches_documentary_My_Friend_the_Mercenary).png)
_(From_-_the_Dispatches_documentary_Landlords_from_Hell).png)
_(From_-_Post_Office_Undercover).png)
_(From_-_the_Dispatches_documentary_Lessons_in_Hate_and_Violence).png)
_(From_-_the_Dispatches_documentary_Undercover_Social_Worker).png)
_(From_-_the_Dispatches_documentary_The_Great_Benefits_Row).png)
_(From_-_Trump,_the_Doctor_and_the_Vaccine_Scandal).png)
_(From_-_the_Dispatches_documentary_The_Truth_About_Vegans).png)
_(From_-_the_Dispatches_documentary_The_Enemy_Within_Inside_Britain%27s_Far_Right).png)
_(From_-_the_Dispatches_documentary_The_Truth_About_Disability_Benefits).png)
_(From_-_the_Dispatches_documentary_Burma%27s_Secret_War).png)
_(From_-_Iraq_The_Lost_Generation).png)
_(From_-_the_Dispatches_documentary_Undercover_Debt_Collector).png)
_(From_-_the_Dispatches_documentary_Inside_Britain%27s_Israel_Lobby).png)
_(From_-_Isis_The_British_Women_Supporters_Unveiled).png)
Visuals: There is the stacked text "hardcash productions" on top of a red line.
Variants:
- Sometimes, "productions" is removed.
- Like with many Channel 4 variants of other logos, the logo may appear in a split-screen format or superimposed into the end shot of the programme.
- A boxed variant exists, containing the logo within a black or white box. The box may also be cropped in some programmes.
- Sometimes, the line is thinner.
- Sometimes, it also shares the screen with the other logos.
Technique: A still, computerized graphic.
Audio: None or the ending theme of the programme.
Availability: .
- It can be seen on nearly every programme they have produced over the course of almost three decades.
- Most of them are produced for Channel 4, particularly its Dispatches series and sometimes other factual programmes such as Cutting Edge, Panorama, and ITV Exposure.
- This includes the "Undercover" documentaries such as Undercover Mosque and Undercover Social Worker as well as other documentaries like Children of the Secret State, Burma's Secret War, The Great Benefits Row, among many others.
- Some of these programmes also have this logo intact on streaming prints like The Paedophile Hunters.
- Despite the company debuting a new logo in 2020, this one is still being used often with it most recently appearing on The Enemy Within: Inside Britain's Far Right.
2nd Logo (November 2, 2020-)
_(From_-_Company_website_video).png)
_(From_-_the_Panorama_documentary_Is_TikTok_Safe).png)
Visuals: Same as the previous logo but the font for the text is the same, resembling a normal font.
Variant: On the Panorama documentary "Is TikTok Safe?", this logo appears with the 1997 BBC logo.
Technique: A still, digital graphic.
Audio: None or the ending theme of the programme.
Availability:
- Seen on the Panorama documentary "Is TikTok Safe?" and later an unlisted YouTube video introducing the company on Hardcash's website, Outbreak: The Virus That Shook the World and the Exposure documentary Fearless: The Women Fighting Putin.
- It is currently used in tandem with the previous logo, although this one hasn't been used too often as of mid-2022.
