GroupM Motion Entertainment

From the Audiovisual Identity Database, the motion graphics museum


Background

On February 22, 2023, Motion Content Group rebranded as GroupM Motion Entertainment amidst the company broadening their focus towards premium programming.

Logo (March 4, 2023-)

Visuals: The logo carries the same box and font from the Motion Content Group logo except the upper portion of the box is cut to make room for "groupm". The text inside the box now reads "MOTION ENTERTAINMENT" in a stacked format.

Variants:

  • Sometimes, the logo is placed on its own background, consisting of a blue-black vertical gradient.
  • The byline "A WPP COMPANY", with the middle word in a dotted texture and large scale, may be included.

Technique: Digital graphic.

Audio: The ending theme of the programme.

Availability: The logo first appeared on Black Girl Missing and later appeared on Battle of the Generations. Ben Fogle: New Lives in the Wild began using this logo in its 18th series.

Motion Content Group
GroupM Motion Entertainment
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