GoAnimate

From the Audiovisual Identity Database, the motion graphics museum


Background

GoAnimate (stylized as Go!Animate until 2013) is an American cloud-based animated video creation platform founded in 2007 by Alvin Hung and launched in mid-2008. It is designed to allow users with no background in animation to quickly and easily create animated videos. These videos can be created in multiple styles, including 2D animation, whiteboard animation (a.k.a. videoscribing or scribing) and video infographics. On May 6, 2018, the website was renamed to Vyond to better signify its shift to a business-oriented animation site, although its developer and owner GoAnimate, Inc. still retains its former name.


Go!Animate

1st Logo (January 22?, 2009-September 13?, 2010)


Visuals: On a black background, "Created with" fades in. Once it fades in, the 2007-2010 Go!Animate logo in black and white falls and lands on the ground. A stick figure's three clones are seen fading in on a flip book. "G" bounces, "o" runs and an exclamation point appears to form "Go!" in orange.

Technique: Digital 2D animation.

Audio: None.

Availability: Can be seen at the end of GoAnimate videos from the period right up until the introduction of the next logo.

  • Its first known appearance was in January 2009 as the outro of GoAnimate videos at the time.
  • Later prints of pre-2010 GoAnimate videos would have plastered this logo with the next two logos or remove it completely.

2nd Logo (September 13?, 2010-October 7?, 2013)


Visuals: There is a gray background with some characters from different themes (Lil' Peepz, Stick Figures, Politics & Celebrity, Monster Mayhem, AKON, Comedy World, Cartoon Classics, Space Peepz and Lil' Petz World). "created with" fades in. The 2010-2013 Go!Animate logo comes in quickly, and it stops. The tagline "easily make animations exactly the way you want." fades in moving.

Trivia: The logo was created by GoAnimate founder Alvin Hung.

Variants:

  • Fullscreen and widescreen versions of this logo exist.
  • An alternate version exists, which lacks the "created with" text. Also, the exclamation mark doesn't flicker a bit when the logo stopped. This variant can be seen in a late-2010 demo of the site that can be found here.

Technique: Digital 2D animation.

Audio: None.

Availability: Seen at the end of almost every GoAnimate video from 2010 to 2013, replacing the previous logo on later prints of pre-2010 videos.

  • It may have also appeared on videos made using the now-defunct GoAnimate for Schools (a "school-safe" version of the site which kept most of the regular website's inappropriate content, despite its claims) from this era when it was launched in 2010, but many pre-2015 videos are either lost or hard to find.
  • This did not appear on any videos made using the now-defunct Domo Animate, as those videos didn't use an outro.
  • On later prints of pre-2013 GoAnimate videos, this logo is replaced with either the next logo or no logo at all.

Legacy: This is a very nostalgic and memorable logo for those who used GoAnimate and/or watched videos made using the site from this era, but it's also quite infamous for its later association with the mostly infamous "grounded videos", along with being parodied on Harry Partridge's then-controversial YouTube video Go Animate! An Animation Revolution and the number of response/reaction videos made about said video.

GoAnimate

Logo (October 7?, 2013-June 30, 2019)


Visuals: On a turquoise background, there is the "o" in orange. Some Business Friendly characters (two children, a dog, two men and one woman) are seen running to enter the "o", then it bounces and rings are seen zooming in to expand the now dark blue background. "Animate" is seen coming behind the "o". The "o" moves rapidly to expand "Animate" and several stripes are seen moving quickly and they fade away. The camera zooms to see the unfinished GoAnimate logo. An arrow cursor comes out of the "o" and moves. It comes back dragging the "G" and enters back to the "o", forming the GoAnimate logo, which is the same as the second Go!Animate logo, only that it lacks the "!". "Created with" and the tagline "Make Professional Animated Videos. Easily." move quickly above and below the GoAnimate logo from the left and right respectively.

Trivia: Like the previous logo, this logo was done by Alvin Hung.

Variants: Fullscreen and widescreen versions of this logo exist.

Technique: Digital 2D animation.

Audio: None.

Audio Variant: On some videos, the audio at the very end of the preceding video will play for a split second before abruptly stopping, leaving us with the usual silence.

Availability: Seen at the end of almost every GoAnimate video from 2013 to 2019.

  • It also plastered the previous two logos on newer prints of older GoAnimate videos. Post-2015 prints of older videos on the main GoAnimate/Vyond website, however, would have no outro at all.
  • The audio variant can be found on some videos made by the GoAnimate user NotSmirks.
  • Like before, this logo didn't appear on any videos made using the long-defunct Domo Animate because not only they didn't use an outro, but GoAnimate didn't have plans to keep the website up to date after June 2012. It was later shut down on September 15, 2014.
  • This outro is the last to be used on any GoAnimate or Vyond video. Beginning in early to mid-2015, this outro was phased out from videos made using the GoAnimate/Vyond website and no GoAnimate or Vyond video made on the site have used an outro ever since. Despite this, it remained in use on videos made using GoAnimate for Schools up to its shutdown on June 30, 2019.

Legacy: This logo has been contentious for many. While it's another memorable logo for those who used GoAnimate and/or GoAnimate for Schools and/or watched videos made using both websites, it (much like the previous logo) is rather infamous for its association with "grounded videos" and other mostly infamous videos made on both websites (e.g. "punishment day videos", "rant videos", "misbehaves at [place] videos", "[baby show] OS videos", "gets sent to [place]/[logo] videos", "character elimination videos", "execution videos", "assaulted videos", "arrested videos", "for hire videos", "held back videos", and "bad user alerts"). It doesn't help that GoAnimate itself became controversial for not only its community and the content produced from their websites, but also due to its business practices over the years this logo was used (e.g. removal of various older features and themes (or "non-business themes"), its migration from Adobe Flash (which was eventually discontinued in December 2020) animation to HTML5 animation, and its shift into becoming a business site to the point of rebranding to Vyond). Overall, it's a divisive logo that's gone through many cycles of love, hate, and indifference from the logo community.

GoAnimate
Vyond
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