FulcrumTV

Background

FulcrumTV was a British documentary production company established in 1986.

1st Logo (1997-1999)

Visuals: A basic, white seesaw is shown containing the text "A Fulcrum Production". Underneath it is a co-producer's name and the copyright notice on the bottom of the screen.

Technique: A still, computerized graphic.

Audio: The ending theme of the programme.

Availability: It appeared on Murder in St James, among many other inaccessible documentaries outside of BFI appointment viewings and original television airings.

2nd Logo (1999-2005)

Visuals: A group of letters are next to each other on a light blue floor. A black bar from the right scoops them up while the camera zooms out, revealing a minimalist seesaw with a gray gradient triangle acting as the seesaw's fulcrum. The letters flip around and rearrange, forming the company name. Before the end of this sequence, a square, mostly containing the colour red while having small pieces of a blue vertical part and a gold horizontal bottom, wipes in through a fog-like effect. Once the animation finishes and the screen stops zooming out, the text "Produced by" appears to the top right of the company name. A co-producer's name (e.g. Channel 4) will appear below the seesaw.

Variants:

Sometimes, the logo is shortened where it immediately starts with the letters getting on the seesaw.
On the Real Crime documentary "Somebody Knows", the logo is seen within the 1999 Carlton Productions logo in a boxed format.
On The Beatles Biggest Secrets, the logo's box is cropped where only the portion containing the seesaw is shown.
A widescreen variant appeared on To The Ends Of The Earth: Death, Deceit And The Nile where the logo has blurry edges next to gray-like vertical bars.

Technique: CGI.

Audio: The ending theme of the programme.

Availability: It had appeared on some Dispatches documentaries such as Car Challenge and Train Safety as well as The Luckiest Nut in the World and Can You Live Without......