Fotomat Transfer Service

From the Audiovisual Identity Database, the motion graphics museum


Background

Fotomat, originally known as Photomat, was a retail photo development company that began in Point Loma, CA in 1961. In 1978, Fotomat retailers began offering a service to transfer 8mm tape home recordings to videocassette.

Logo (1978-1980s)


Visuals: On a black background, the words

FOTOMAT

TRANSFER

SERVICE
appear in a golden neon, stylized font, with a gold trail behind it. Beneath the text, there is a golden, pyramidal roof structure with a flat top, composed of three bars (made to look like the roof of Fotomat retail outlets). Two neon blue lines emerge from the bottom of the roof and diverge in opposite directions, looking like:

___‖‖___


Technique: A still, computerized graphic.

Audio: None.

Availability: This was only seen on Fotomat videocassette transfers of 8mm footage home recordings.

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