Format Films

From the Audiovisual Identity Database, the motion graphics museum


Format Films was founded in 1959 by Herbert Kynn with Jules Engel as a vice president, Bob McIntosh and Joseph Mugnaini. The studio produced the opening of the first season of The Twilight Zone, The Alvin Show, the Wile E. Coyote and Road Runner cartoons by Rudy Larriva, The Long Ranger, among others. They closed in 1962, but reopened in 1965 as Format Productions.

Logo (October 4, 1961-September 12, 1962)

Visuals: There is a square with the letter "F" in it, filled with three color palettes of red, gold and blue, on a white rectangle on the left. On the right, there is a black square with these words overlapping it:



  • A black and white variant exists.
  • On Icarus Montgolflier Wright, the logo is on a black background.

Technique: A still printed graphic.

Audio: The end theme of the show.

Availability: Seen on The Alvin Show and the short film, Icarus Montgolfier Wright. It is left intact on The Very First Alvin Show DVD.

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