Format AV

From the Audiovisual Identity Database, the motion graphics museum


Logo (2000's?)



Visuals: There are various shots of people working in a television broadcasting studio with a neon rainbow effect. A bright star appears in the middle of the screen, which releases "ФОРМАТ АВ" in a 3D format. Following this, a cube consisting of snippets of various TV shows and programs, rotating clockwise while at it, emerges from the right portion of the screen, and sits behind "ФОРМАТ АВ". The company's address and number " г. Москва, Лужнецкая наб., 2/4 тел. 789-3457" scrolls by the screen from right-to-left 3 times underneath while the box is still rotating. After that, the "ФОРМАТ АВ" soon fades away, as the box starts to dissipate to reveal the Format AV logo in gold, which is a stylized "AB" in a script manner rotating. the "AV" then shines as it stops rotating.

Technique: Live-action for the footage, and CGI for the animation superimposed in front of the footage.

Audio: A classical synth orchestra theme.

Availability: Unknown. [Examples?]

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