Filmauro

From the Audiovisual Identity Database, the motion graphics museum

Background

Filmauro is an Italian media company, involved primarily in the production and distribution of films, founded in 1975 by the father of Aurelio De Laurentiis, Luigi De Laurentiis. The company's catalog counts over 400 movies. The company owns also a number of cinemas in Rome under the My CityPlex name, and the Serie A football club SSC Napoli.


1st Logo (October 24, 1985-February 6, 2004)


Visuals: On a black background, there is a golden abstract outlined "A" zooming out. The words "FILM" and "URO" wipe in from their left and right sides of the letter, to read "FILMAURO".

Variants:

  • On films distributed or licensed by the company, there is a superimposed credit wiping down, that says: "LUIGI e AURELIO DE LAURENTIIS presentano" (the verb wipes from the left). The credit would disappear during the formation of the logo.
  • Sometimes, the word "una distribuzione" would appear on the top left or the top center.
  • On Maccheroni (the first film to have this), the logo is colored in white and animates faster. The word "presenta" wipes in.
  • Rarely, the captions would be omitted.

Technique: Motion-controlled animation.

Audio: None.

Availability: Appeared on the company's first Italian films. It last appeared on Le Barzellette (2004).

2nd Logo (September 17, 2004) (3rd logo placeholder)


Visuals: On a black background, there's a golden abstract "A" that rotates while the camera zooms out. The letters of "FILM" and "URO" zoom in from the sides to complete the logo and make it readable as "FILMAURO". Finally, the logo brights.

Technique: CGI

Audio: The opening theme.

Availability: This is used as a placeholder logo and was seen only on Sky Captain and the World of Tomorrow.

3rd Logo (December 17, 2004- )


Visuals: In a forest at the nighttime, a shooting star falls from sky onto some trees and explodes, the camera moves towards the trees into a lake, we reveal that the star is a white fairy alien with three pointy tendrils of energy on her head, fallen, who plays with the pond. The alien briefly becomes shocked and tells us to be quiet (she says "Shhh!"), before going into the flight, the abstract "A" fades in rotating while she flies behind it and the background transitioning into the night sky via the "radar" wipe, and the rest of the letters to spell "FILMAURO", slide in from sides of "A", then the background fades to black.

Variants:

  • At the end of Sky Captain and the World of Tomorrow (some international prints), the fairy part was replaced by a longer rotation of the "A". Then the animation continues normally, but the logo appears zoomed-out.
  • During 2005 (the company's first official year), it has "30th" zooming out to the top of the logo, but when the background fades to black, the word "a n n i v e r s a r y" fades in below it.
  • The logo was enhanced with better, more realistic graphics during 2017. This time the fairy alien is brighter than the normal version, and the logo text is also shinier against a slightly different space background.

Technique: CGI by Proxima and rebelThink S.r.l.

Audio: Cicadas chirping, some crystal chimes and a whoosh when a shooting star falls, then, an epic and soothing orchestral fanfare composed by Giacomo Vitullo, that sounds similar to the 1st Feature Films for Families logo, which pauses when a fairy alien is being in shock, then resumes after she tells to be quiet, some swooshes when the fairy alien flies, and ending the fanfare with the ding.

Audio Variant: The 30th Anniversary variant has no additional sound effects.

Availability: This appears currently on all Filmauro movies since Christmas in Love.

Logo (2004)


Visuals: On a yellow misty background, there is a storm of gold particles flying all about, forming the logo from before, turning the background black.

Technique: CGI by Proxima and rebelThink S.r.l.

Audio: Unknown.

Availability: Known as a piece of lost media. As of 2022, no video footage has been found, although it's available only as images that can be found on Rebelthink's website. You can check out at this link: http://www.rebelthink.com/html/filmauro.html

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