From the Audiovisual Identity Database, the motion graphics museum


Fabrica is a communications research centre, film studio and school based in Treviso, Veneto, Italy. It is part of the Benetton Group, owner of the United Colors of Benetton clothing line.

Logo (March 31, 2000-)

Visuals: There is an extreme close-up of a black-toned face, along with the white text "FABRICA" (in the Twentieth Century font) below its closed eyes. Suddenly, it opens its eyes (blue green on the left, very dark brown on the right), revealing almost cat-like pupils. In fact, the pupils are actually covered by a black bar in the middle of a blue screen (all that supposed to be a window), reflected on the eyes, mostly clearly seen on the left eye, giving off the illusion of the vertical slit pupils. The face shows us its eyes for a few seconds, until it closes its eyes again.


  • In the opening of Aral, Fishing in an Invisible Sea and Deragliamenti, the logo cuts to black after the face opens its eyes. After the closing credits, the logo begins with the face with the open eyes, being closed. In addition, the logo is brighter, and the text is in a different font.
  • An open-matte version exists.
  • At the end of a PIF on fetal alcohol syndrome, the logo appears without the face.

Technique: Live-action.

Audio: None.

Audio Variant: On Guo Nian Hui Jia, a snare drum-like instrument is heard.

Availability: First seen on the Chinese film Guo Nian Hui Jia (Seventeen Years). Also seen on the 2001 Bosnian film No Man's Land, Secret Ballot, Fararishtay kifti rost, Adanggaman, and Deragliamenti.

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