Electus

From the Audiovisual Identity Database, the motion graphics museum


Background

Electus is a production company founded by Ben Silverman in 2009. It was financed by IAC. The company had development deals with NBC, ABC, MTV, VH1, Facebook, Yahoo!, and AOL. In August 2017, the company acquired a majority share in Principato-Young Entertainment, which became Artists First nine months later. In 2018, IAC sold Electus to Propagate Content.

Logo (November 3, 2010-)


Visuals: A maroon carriage-like thing with a man holding two ropes leashing horses appears on a silver background. Under the carriage is a maroon bar. As the logo zooms in, the following word draws itself in:

ELECTUS

The word is maroon with a white outline before turning white. A cloud of "smoke" appears behind the logo and turns the background white. A diagonal light moves from left to right on the logo. The logo leaves a reflection on the ground.

Variants:

  • A still version exists.
  • An in-credit version exists.
  • It sometimes shares the screen with other logos.

Technique: 2D computer animation.

Audio: A sound of a carriage wheel with a digital-sounding zapping sound, none or the closing theme.

Availability: Seen on No Tomorrow, Jane the Virgin, Flaked, the 2017 version of The Gong Show, Dishmantled and Hot Date, among others.