El Trece

From the Audiovisual Identity Database, the motion graphics museum






Background

El Trece was founded on October, 1960 as Canal 13. The channel was tendered to the company Rio de la Plata SA TV, made by Cuban Goar Mestre, the U.S. network CBS and Time-Life company. In 1974, the government of Isabel Perón nationalized the station along with two other private channels of Buenos Aires (Canal 9 and Telefe), in order to bring a media policy in the European style, where television was largely directed from the State. December 1989, the tender was won by the company Argentine Broadcasting Art (Artear), a company majority owned by Graphic Arts Editorial Argentino S.A (AGEA), publisher of the Newspaper Clarín and belonging to his multimedia group. Since then, the channel is positioned as the second in the TV ratings in Buenos Aires, competing against Telefe. In the 1990s, achieved great ratings, thanks to political comedy programs Tato Bores, programs of cultural and La Aventura del Hombre, fictions La Banda del Golden Rocket, Montaña Rusa Gasoleros and the series Campeones de la vida and Poliladron. In 2000, the trading name of the Canal 13, becomes on Canal Trece, opens the slogan La Tele del 2000 (replacing La Tele.) and is a restyling of the logo, with new graphics and ID. In 2001, acquired the slogan You're home. In 2002 he started a new trend, changing the institutional and aesthetic graphics package every year. In the last decade, the channel remained in second place, with the exception of 2005 due to the high rating that was the arrival of Marcelo Tinelli to Channel 9. The most successful of the first half of the decade were the sitcoms The soda vender of my life and love are the telenovelas I am a Gypsy, Floricienta and Father Courage, and the series Mad Guilty of love and the comedy-news show CQC. In the second half of the last decade, more precisely in 2005, landed Diego Armando Maradona, to conduct the program of entertainment the night of 10. In December of that year, Art bought 30% of the shares of the producer of Marcelo Tinelli, Ideas del Sur. In 2006, caused great impact on audiences, the arrival of Marcelo Tinelli and his production ideas from the south (including all their products). Increased the overall average audience, with the informal Morning entertainment program, the weight question reality show, the sitcom Sos mi vida, Son of iron and of love for you, Killer Women series, Desperate Housewives and partner, Tratame unit well and one Women's telenovelas, Ugly Duckling and courageous, the latter marked the return of prime time genre of the channel. In December 2008, became an institutional relaunch of Art. The new trading name of Channel Thirteen became the Thirteen, was released the slogan If you can dream it, you can see (to replace these at home) and made a restyling of the logo, with new graphics and ID, in charge of the U.S. company C & G Partners, which created the original iso type tetra-color sun in 1994. In January 2009, changed the graphics and ID, but kept the logo. In April of that year, after several failed attempts, has launched its own international signal, which is broadcast in over 20 countries via cable and satellite. Between 24 and March 26 and May 5, 2009, the satellite signals of Art (among which include The Thirteen Satellite) suffered the strange interference. Although opposition lawmakers pointed to the government of Cristina Fernandez de Kirchner anomalies, was finally determined that the interference came from a Mexican broadcasting company. On September 21, 2009, The Thirteen made an aesthetic renewal, premiering new graphics and ID, but keep the logo.

Canal 13

1st Bumper (1980)

Visuals: On a black background, a white line expands in the middle of the screen as the background becomes space. The line becomes brighter and many stars fly out of it. A ring appears in the middle of the screen and many stars swirl around, making the screen become white. The background dies down to another space background with some pink on the bottom. Near the middle, a white "13" is seen as it dies down to a dark green/purple color. White beams come to some of the stars and bunch of stars on the bottom wipe in "Transmite LS 85 TV Canal 13 Buenos Aires".

Technique: Motion-controlled animation, based on the graphic package of ABC's "We're the One" idents during 1978.

Audio: A sampling of the track "World Champion" by Keith Mansfield with an announcer saying "LS 85 Televisión, canal 13, Buenos Aires."




2nd Bumper (1980)

Visuals: On a space background, a trailing "13" outline is seen flying around. When the "13" lands in the middle, the "13" fills with green and pink while the info is seen forming. The "13" shines.

Technique: Motion-controlled animation.

Audio: Same as before.




3rd Bumper (1981-1986)

Visuals: On a black background, A white"1" zooms in while a "3" zooms out. They collide together to form a "13" and tilts at a angle. A row of multicolored 13s appear behind the white"13". "LS 85 CANAL 13 BUENOS ARIES" in white is typed in under the row of 13s.

Technique: Motion-controlled animation.

Audio: The theme may be different. Sometimes there is an announcer.

  • Early: A buzzing tune, which is accompanied with a synth tune.
  • Later: A more ambiental and calmer tune.




4th Bumper (1986-1987)

Visuals: On a blue background, a shining gold ribbon comes on screen and morphs into a camera. The ribbon then morphs into the "13" from before and gets covered with a white version of it, leaving the ribbon on the sides of it. A flash appears and expands into the info from before. The logo shines.

Variant: A complete version was used during its 30th anniversary: The ribbon, once forming the camera, it morphs into a family-like silhouette. The animation continues as usual, but below the logo the words.

Technique: CGI.

Audio: A synth theme, sometimes with an announcer.




5th Bumper (1987-1988)

Visuals: On a space background, stars are moving around the background as a yellow square and a slighty turned unfilled "3" zoom out with a trail effect. The "3" fills in and the "3" and square rotate into place, with the square forming the "1". "CANAL" is wiped in by a star and the info is wiped in. The screen then flips to the same background with "¡Primero en calidad!" in a tilted, white, cursive font.

Variant:

  • Sometimes, the transition to the card containing the text "!Primero en calidad¡" is omitted, with the animation of the space moving as usual.
  • During Christmas, the card with the text is slightly modified, with some bells adorning it.

Technique: CGI.

Audio: A strong synth theme. The theme may change, and sometimes an announcer is present.




6th Bumper (1988-1989)

Visuals: On a grey background, multiple 13s, both solid and cutouts, fade in with a grey square near the lower right corner. A gold"13" fades in the square and zooms up and shines. The info fades in but stacked and the city name shortened.

Technique: CGI.

Audio: A synth theme with an announcer.




7th Bumper (1989-1990)

Visuals: On a dark blue background, a silver sphere flies across the screen as a gold grid flies up. The sphere rotates to reveal the "artear" logo and the sphere flies off screen. A golden "13" with "CANAL" carved into it emerges from the grid and rotates. The grid fades out, revealing the info.

Variant: A later version had a darker gold and no info.

Technique: CGI.

Audio: Same as the 1988 UCTV (Canal 13) logo theme, but shorter and with a different announcer. Sometimes there is no announcer at all.




8th Bumper (1990-1992)

Visuals: On a dark blue-spotted blue background, agrey"13" in the style of the previous logos flies in as a yellow "uy" fly in. The "3" turns to a M and the letters form "muy" briefly. The "3" zooms up close to the screen and the letters fly off screen. The "3" zooms out and more letters form "Bueno", with the "3" forming a B. The letters fly out and the 3 flies to the middle of the screen. The "1" slides out of the "3" and "L S 8 5 T V" and "c a n a l t r e c e" fade in above and under the "13". The text disappears and the "13" moves down to the lower left corner. "m u y b u e n o" and a line fade in.

Technique: CGI.

Audio: A dark rock tune with an announcer.




9th Bumper (1992-1994)

Visuals: On a dark purple marble background, 4 translucent rounded bars twirl around and flip. They settled in the middle and go into position to look like a 13. The bars lighten up and turn solid silver. "L S 8 5 T V C A N A L 1 3" then fades in below.

Variants: A longer version had the animation of the 8th ID. When the 8th ID animation reaches halfway, the logo breaks apart onto the bars and the bars twirl around in a different fashion. The rest continues as normal.

Technique: CGI.

Audio: An 8 note piano theme that is repeated twice is heard at the beginning. A proud orchestral theme is then heard with a piano flourish at the end. The long version uses a remix version of the 6th logo's theme.




10th Bumper (1994-1995)

Visuals: On a dark blue background, a morphing ancient drawing of the sun rises up. The background slowly turns pink as the sun starts rotating. The background starts to lose its color and the sun zooms out. A giant "13" zooms out to the side of the sun as a purple section slides out, then red, then orange, and then finally yellow. The background becomes fully white, the sun drawing disappears the new logo and "LS 85 CANAL 13 BUENOS ARIES ARGENTINA" fades in below.

Technique: CGI.

Audio: A proud orchestral fanfare.




11th Bumper (1995-1996)

Visuals: On a white background, a patterned Canal 13 sun is seen. The background becomes complicated and the sun rotates and zooms in. The sun disappears and the background changes to another complicated background with the sun ingold. The sun zooms in and appears back on a fire and then water background. The sun becomes the usual colors, the background black, and the words "LS 85 Canal 13 Buenos Aries" is seen scrolling above and below the sun.

Technique: CGI.

Audio: An arrangement of the previous logo's fanfare.




12th Bumper (1996-1997)

Visuals: On a dark cloud-like background, an glowing outline of the Canal Trece sun rotates to the front of the screen. The outline then flashes into the usual logo. We then cross-fade to another angle of the sun and zooms out. A "13" wipes in and the sun turns 2D. "LS 85 CANAL 13 BUENOS ARIES ARGENTINA" flashes in below.

Technique: CGI.

Audio: A proud fanfare with two different notes at the end.




13th Bumper (1997-1998)

Visuals: On a complicated background, a TV tube with an eye flashes in and zooms in. Hands wipe away the eye to reveal a purple gradient background with another tube with an hand in it. The hand opens up and the eye, tinted blue this time, appears again. While this happens, the words "ls 85", "tv", and "canal 13" appear and zoom in. The eye blinks and a flash appears. When the flash dies down, the sun and "13" are seen moving away from each other on a darker background and "ls85 tv canal 13" inside an oblong flashes in. Below it is " Bs. As. Argentina". Throughout the logo, there are rings and lines.

Technique: CGI, with live action.

Audio: An arrangement of the previous logo's fanfare.




14th Bumper (1998-2000)

Visuals: On a blue background, a giant Canal Trece sun is seen rotating so that the points point at an angle. Pulses appear out of one of the points and the sun glows white. The sun rotates and zooms out and makes more pulses, turning the background orange, then green. The final pulse has a lined "13" in it and turns solid and one last pulse makes the usual info appear.

Technique: CGI.

Audio: An arrangement of the previous logo's fanfare.




Canal Trece

15th Bumper (2000-2001)

Visuals: On a white background with a light green rectangle at the bottom, the sun is seen spinning around. The usual info, this time differently arranged, stretches in. A green rectangle is seen to the left.

Technique: CGI.

Audio: A quiet synth theme.

Availability: This was the first ID that used the channel when was named Canal Trece.



16th Bumper (2001)

Visuals: On a black background, water is seen on a clear plate. Two lines draw themselves in and the sections made by the lines become black. The water seen in the space that is not black becomes the sun and the modified info wipes in as another line is drawn. The words "canal trece" are in white under the sun.

Technique: CGI.

Audio: A synth theme.




17th Bumper (2002-2003)

Visuals: Unknown

Technique: Unknown

Audio: Unknown




18th Bumper (2003-Early 2004)

Visuals: On a white background, there is a bunch of green and black dots. 4 of the dots switch places and the screen zooms in to 2 dots and "LS85" is with them over an line of dots. A black dot followed by a wave of green dots fly through the dots and go into a green background and the dots become white. The dots fly through it with other dots and "TV" and "BUENOS AIRES" are seen in the background. The dots fly to the white background and become green. Beside it is "BUENOS AIRES" over a line of dots. The dots fly around some more until the black dot lands on a green dot with a black ring around it. The dots become flat and get more patterned as an big green ring is seen around the black circle. An arrow is seen in two rings switching places. Under the green ring is "CaNaL TReCe". The black dot leaves the green ring and flies to another green dot and a green arrow wipes in the info. The dot gets surrounded by rings and become the sun.

Variants: The ID could be seen with different colors, like red or blue, and sometimes the animation is modified.

Technique: CGI.

Audio: A funky synth theme.




19th Logo (Later 2005-Early 2006)

Note: The first ID used in 2005 can be seen here. The second ID used in 2006 is seen here.

Visuals: On a black BG, the number "2005" appear on a side. Then, it "explodes" into many dots, which appear rotating around. The words "LS85" appear also rotating. The particles form the Canal Trece logo, while below the words "CANAL TRECE" and the slogan "estás en casa" appear below, all of this on a red vortex BG.

Variant: Starting in 2006, the ID was modified. The number "2006" is instead seen at the beginning. And when the channel logo appear, the slogan "estás en casa" is ommited, leaving only "CANAL TRECE".

Technique: Unknown

Audio: Unknown




20th Bumper (2006-2007)

Note: This ID can be seen here.

Visuals: Unknown

Technique: Unknown

Audio: Unknown




21th Bumper (January, 2008-December, 2008)

Visuals: Unknown

Technique: Unknown

Audio: Unknown




El Trece

22th Bumper (December, 2008-January, 2009)

Note: This ID can be seen here

Visuals: On a white background, the usual info is seen in grey. A box rises and rotates around. The box opens to reveal a different sun spinning, this time it's thicker and the halves are straight. The box folds onto the ground and disappears as "eltrece" unfolds under the sun. The logo then zooms in a bit.

Technique: CGI.

Audio: A synthesized trumpet fanfare.

Availability: It is used during start-ups.



23th Bumper (January, 2009-September, 2009)

Note: This ID can be seen here.

Visuals: Unknown

Technique: Unknown

Audio: Unknown




24th Bumper (September, 2009-May, 2010)

Visuals: Unknown

Variant: During Summer 2010, the paint colors were altered, now featuring light blue.

Technique: Unknown

Audio: Unknown




25th Bumper (May, 2010-2011)

Visuals: Unknown

Technique: Unknown

Audio: Unknown




26th Bumper (2011-2012)

Visuals: Unknown

Technique: Unknown

Audio: Unknown




27th Bumper (2012-2013)

Visuals: Unknown

Technique: Unknown

Audio: Unknown




28th Bumper (2013-2014)

Visuals: Unknown

Technique: Unknown

Audio: Unknown




29th Bumper (2014-2015)

Visuals: Unknown

Technique: Unknown

Audio: Unknown




30th Bumper (2015-2016)

Visuals: Unknown

Technique: Unknown

Audio: Unknown




31th Bumper (2016-2017)

Visuals: Unknown

Technique: Unknown

Audio: Unknown




32th Bumper (2017-2018)

Visuals: Unknown

Technique: Unknown

Audio: Unknown




33th Bumper (2018-2019)

Visuals: Unknown

Technique: Unknown

Audio: Unknown




34th Bumper (Summer Variant) (2019)

Visuals: Unknown

Technique: Unknown

Audio: Unknown




35th Bumper (2019-2020)

Visuals: Unknown

Technique: Unknown

Audio: Unknown




36th Bumper (2020-)

Visuals: Unknown

Technique: Unknown

Audio: Unknown

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