Editora Luz e Vida

From the Audiovisual Identity Database, the motion graphics museum


Editora Luz e Vida (formerly known as Arvicris, short for Artes Visuais Cristãs) is a Brazilian Christian company founded in 1954 by a group of missionaries who had come to Brazil from Marburg, Germany. The company is mostly known for the comic series Smilingüido, which spawned a series of merchandise and direct-to-video films.

1st Logo (July 13, 1995)

Visuals: On a black background, yellow-green gradient text reading "ARTES VISUAIS CRISTÃS" zooms towards the upper center of the screen before stopping. Then, the letters "AR", "VI", and "CRIS" flip and move towards the bottom of the screen one-by-one, making the word "ARVICRIS". The screen then wipes to another screen with the finished logo and the words "apresenta" below it. It stays like this for 4 seconds before fading to black.

Technique: Amiga computer animation done in-house.

Audio: A dreamy synth tune, with notes being heard as the text forms. When the wipe transition occurs, another synth is heard.

Availability: It can only be seen on the 1995 direct-to-video film Smilingüido in Yellow Fad, which went out-of-print in 2011 in order to make way for a remade version.

2nd Logo (2002-2008)

Visuals: The screen fades into a black background with three red squares and three yellow squares arranged together in a pattern on a wooden frame. After the logo finishes fading in, the squares gradually start rapidly flipping around, forming the word "VÍDEOS". After that, text reading "LUZ e VIDA" pops towards the screen before retracting to the center. A flash of light then appears and quickly moves towards the right side of the logo, before the logo fades to black.

Technique: CGI.

Audio: A flute tune as the "VÍDEOS" text appears, followed by a horn note as the company's logo appears. Finally, another synth note plays as the flash of light appears. As the music plays, an announcer is heard saying "Prepare-se, o filme vai começar" ("Get ready, the movie will start").

Audio Variants:

  • On the Spanish dub of Smilingüido in The Invasion, the announcer's dialogue is in Spanish.
  • On the English dub of Smilingüido in The Invasion and all foreign dubs of Smilingüido in Ant's Story, only the music is heard.

Availability: It can be found on the direct-to-video films Smilingüido in The Invasion, Smilingüido in Ant's Story (Brazilian, Latin American, and United States prints only), and Smilingüido in Ant's Story 2.

3rd Logo (2004)

Visuals: The screen fades into a dark blue/black gradient background containing an orange/yellow gradient circle. After a couple of seconds, yellow text tilted to the left in a diagonal direction reading "EDITORA" quickly fades in to the left of the circle. Then, gold, shiny text reading "LUZ e VIDA" slowly fades in afterwards, in the same font as the previous logo. After three seconds, the logo gradually begins to fade out; the text fades out first, followed by the rest of the logo.

Technique: 2D computer animation.

Audio: Same as the 1st logo.

Availability: It can be found after the warning screen on DVD releases of Smilingüido in Ant's Story. The film itself, though, uses the 2nd logo.

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