EUE/Screen Gems

Background

EUE/Screen Gems Ltd. is an American film and television studio production firm, possessing and managing establishments in Wilmington, North Carolina; Atlanta, Georgia; and Miami, Florida. This company engages in partnerships with various studios and producers to create, produce, promote, and distribute entertainment content encompassing feature films, television programming, and digital media. Originally founded as EUE, a commercial production company, in 1959 it was merged with Screen Gems, forming EUE/Screen Gems. In 1983, former Columbia executive George Cooney purchased EUE/Screen Gems from The Coca-Cola Company.

Leader (1960s-1970s)

Logo card
16 sound start
35 sound start
Countdown
Control frames
2-pop

Visuals: A variant of the SMPTE Universal Leader displaying the EUE/Screen Gems logo card, which is the 1965 Screen Gems "S" design with "EUE/SCREEN GEMS" below. For a few frames following the logo frame, a General Film China Girl is displayed.

Technique: Cel animation.

Audio: The 2-pop beep during the 2-second mark of the countdown.

Availability: Seen on 16mm commercials produced by EUE/Screen Gems, such as a 1972 commercial for Renault R12.