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1st Tag (1988-1992)
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Visuals: On a white background, "P&G" in blue is seen. A blue medallion flips in to the right side of the text, revealing a blue circle with 13 stars and the face of an old man facing leftwards. The logo shines.
Variants: An additional byline may be shown depending on the country:
- Japan: The byline "暮らしひろがる 世界の品質" is seen above the logo.
- Indonesia: The following is seen below the logo:
YANG MENYEMPURNAKAN HIDUP ANDA
- Malaysia: "Procter & Gamble" is seen below the logo.
Technique: CGI.
Audio: An announcer says the company name. On Japanese commercials, the announcer says "P&G desu" (P&G です). On Indonesian commercials, the announcer says "Dari P&G."
Availability: This was mainly seen on Asian commercials excluding China and Hong Kong.
- In Japan, this tag can be seen on Monogen Uni commercials.
- In Indonesia, this tag can be seen on Vicks and Rejoice commercials.
2nd Tag (1992-2001)
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Visuals: On a shady blue background, the P&G logo from before is seen, with "P&G" in a slanted serif font and in white and the medallion bearing no stars. Sparkles of light move downwards into the "&" of "P&G". The sparkles then exit the "&" and fly into the medallion, forming the stars inside it.
Bylines: Same as before.
Technique: CGI.
Audio: Same as before.
Availability: Like before, this was seen on Asian commercials for products such as Rejoice shampoo, Clearasil, Whisper, Vicks, among others.
3rd Tag (2013-2014)
Visuals:
Technique:
Audio:
Availability:
4th Tag (2014-)
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Visuals: A blue ball containing the P&G wordmark in white is seen over a white background or superimposed.
Variants:
- The ball may be seen shining.
- On some ads such as the "Thank You Mom" campaign ads, various P&G brand logos appear before the P&G logo itself. The P&G logo shines.
Technique:
Audio:
Availability:
5th Tag (2014-2019)
Visuals:
Technique:
Audio:
Availability:
