Draft:Panamericana Televisión

From the Audiovisual Identity Database, the motion graphics museum




Background

The family of Genaro Delgado Brandt had owned radio stations in Peru since 1937. In 1953, Delgado Brandt founded Empresa Radiodifusora Panamericana S.A. ("Panamerican Radio Broadcasting Company"), whose primary station was Radio Panamericana. Three of Delgado Brandt's kids—Genaro, Héctor and Manuel—became part of the family business. In 1956, Genaro Delgado Parker began to study the possibility of starting a television station to cover Lima, traveling to the United States, Mexico and Cuba to see the latest in television technology, and to bring it to his home country, Delgado Parker enlisted the help of Don Isaac Lindley, owner of the Inca Kola bottling plant and financial backer for the new station, Cuban television magnate Goar Mestre, who offered him technical expertise as well as a relationship with CBS in the United States. On July 21, 1957, Panamericana Televisión, S.A., a television station operator, and Producciones Panamericana S.A., a production company, were formed.

You can see most of it's logos here.



1st Logo (1969-1978)


Visuals: The bottom view of a building with the wordmark placed on the left side of it.

Technique: Unknown

Audio: Unknown

Availability: It is known to appear on a news report.

2nd Logo (1979-1990)


Visuals: The texts that read "PANAMERICANA" and "TELEVISIÓN" pass on the right. They then leave the "PAN" and "TEL" of both texts in the center as the camera zooms out to reveal bright yellow lights, aligned as a rounded square.

Technique: Scanimate(?)

Audio: Unknown

Availability: Unknown

Canal 5 (Peru)
Panamericana Televisión
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