Draft:Hotlink

From the Audiovisual Identity Database, the motion graphics museum



Background

Hotlink is the prepaid carrier of Malaysian telecommunications company Maxis.

1st Tag (2003-2005)

Visuals: On a red background is text reading "Hotlink" over a lime circle and with a red filling inside the "o". The URL and the Maxis logo can be seen at the bottom left and the bottom right of the screen respectively.

Variants:

  • On the Hotlink Football commercial, the logo spins and zooms from the screen as a few white streaks fly around it for a brief time. The text "Now available on 017" fades in beneath the logo, along with the URL and Maxis logo at their usual positions. A football flies in and hits and bounces off the "o" of the logo. The logo slowly rotates.
  • On a Chinese Activate Your Live commercial from 2005, the text "Aktifkan diri anda" is above the logo.
  • Some later commercials from the tag's last few years feature the logo on a white gradient background. They also lack the URL and the Maxis logo.
    • On the FIFA 2006 Final Draw and the MAXIS Beautiful Game commercials, the logo slightly zooms in towards the screen.
  • On the English and Malay Activate Your Live commercials from 2004 are four people (three men, with the second one wearing a white songkok and the third one having slightly long hair, and a woman between the last two men) pointing at the screen while singing "Aktifkan Dirimu!" in a white gradient environment. The Hotlink logo is behind them, and the URL is in blue.

Technique: Either none, computer animation, or zooming effects.

Audio: The ending of the commercial.

Availability: Seen on their commercials from the time, such as the Aktifkan Dirimu, Hotlink Football, and FIFA 2006 Final Draw commercials.

2nd Tag (2006-2010s)

Visuals:

Variants:

Technique: Computer animation.

Audio:

Availability:

3rd Tag (2009-2020)

Visuals: The still Hotlink logo from before (with the Maxis scribble in place of the dot of the "i") is on a red background. Below is the URL in white at the bottom-left, and the Maxis logo at the bottom-right.

Variants:

  • On their CNY Hot Ticket commercial, the background is burgundy.
  • On later commercials, the URL and the Maxis logo are omitted.

Technique: None.

Audio: The ending of the commercial.

Availability: Seen on their commercials released in this era, such as the Broadband Haircut, Hotlink SUPER 2017 Web and CNY Hot Ticket commercials.

4th Tag (2020-)

Visuals: On a white background, we see the Maxis globe scribble logo in red, with the text "hotlink" below.

Variants:

Technique: None.

Audio: The ending of the commercial.

Availability: Seen on their commercials released in this era, such as the All-New Hotlink Postpaid 5G commercial.

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