Draft:Astro Prima

From the Audiovisual Identity Database, the motion graphics museum




Background

Astro Prima is a Malaysian pay television channel exclusive to the Astro satellite provider, launched on February 1, 2003. It broadcasts Malay dramas, documentaries and classic films.

Prior to 2008, the channel formerly broadcasted English and international programmes.

On January 14, 2019, Astro Prima launched its HD simulcast along with Astro Oasis, replacing Astro Maya HD.

1st (known) ID (September 29, 2003-April 15, 2007)

Visuals: In a dark environment, two glowing streaks form, before multiple more lights appear in the background and brighten it up, The lights and glowing streaks move around for the rest of the ident. At the end, two rectangles fade in and rotate to form a bigger rectangle (with the top being teal, and the bottom being turquoise). The name of the channel, stacked, in white, fades in on the rectangle, which obtains two interior curves.

Technique: CGI produced by Sizzle Video, an Australian motion graphics and media production company.

Audio: A few notes played with a wooden block and sticks, and an echoed voice saying "Yeah", followed by a flute tune. Another "Yeah" voice is then heard, followed by an orchestral rendition of Astro's five-note jingle from the time.

2nd (known) ID (April 16, 2007-January 2008)

Visuals: On a background of teal crystals, a flash appears at the center of the screen and forms a curved line, which proceeds to transform into a 3D version of the logo from before. "PRIMA" emits light for a brief time, and the logo shines.

Technique: CGI.

Audio: A distorted-marimba tune accompanied by glitter sounds.

3rd (known) ID (January 2008-January 13, 2019)

Visuals: Against a background of teal abstract shapes, the Astro logo zooms towards us in an unknown technique. The logo transitions to the following scenes that take place in the background that are put in an unknown order:

  • A girl is swinging on a swing. Her mother is then revealed to be pushing the swing, while her father is clapping for her. We then see another view of her swinging. Flower-lookalike symbols can be seen in the background.
  • An old woman is presumably using a mortar and a pestle to crush something while chatting with a woman in a yellow shirt. A view of the younger woman's face is then shown.
  • A boy and a dad are looking at an aquarium, while the boy is pointing at the fish.
  • A woman puts a jug and two cups of a red drink on a dining table with other dishes on it. An old man is impressed at the food on the table and the drinks. As people pass dishes to each other, a man scoops some rice on a plate and gives it to the aformentioned old man. A light flies around the environment.

As the shapes enclose the footage, a model of the Astro Prima logo rotates and zooms from the screen as the parts come together, before the logo settles and faces towards the screen.

Variants:

  • Short Variants: Two short variants exist which either consist of the scene with a girl on the swing or the scene where people are being served some food on the dining table.
  • Breakbumper: Just the last scene from the ident enclosing the usual background.

Technique: A combination of live-action and CGI.

Audio: A synth and electric guitar tune with more than one rendition of Astro's trademark eight-note jingle from the time.

Audio Variants:

  • The short variants use three electric guitar notes, followed by four synth notes and two renditions of the trademark jingle.
  • The breakbumper uses three synth notes, followed by the last rendition of the trademark jingle.

4th (known) ID (January 14, 2019-)

Visuals: A background resembling the trademark rectangle logo used for various Astro channels is shown, with the top part being teal, and the bottom part being in a slightly darker color. Multiple streaks appear in the background and form a model of the Astro Prima logo at the center of the screen. The streaks then disappear, and a rectangle with "HD" in white on it moves out from the back of the logo and settles next to the bottom right of the logo. The logo and the rectangle shine, before the letter moves back to the back of the logo.

Early Variant: Before the channel changed its channel number on April 1, 2020, the text "SALURAN 105/121" in white wiped in underneath the logo after forming.

Other Variants: These variants involve a live-action scenery happening featuring humans, with the front view of their faces not completely shown, due to them either looking away from the screen, or the rest of their faces mostly being above the top of the screen. After the scene switches, the center of the screen becomes distorted, with part of it zooming in slightly and settling at the center, and the Astro Prima logo forms at its position. The "HD" rectangle moves to the back of the logo less than a second after the latter shines. These variants aired until 2020.

  • Four kids (consisting of a girl in a pink shirt, a girl in a mint green shirt, a boy in a white shirt with blue, yellow, and dark blue stripes, and a person with an uncertain gender in a magenta shirt) are shown swinging on a swing that can hold up to four. They are then shown running down a staircase made of stone while holding hands. The logo formation is then shown.
  • The sequence starts with a close-up view of a woman's right hand using a remote control while sitting on a couch next to her husband. A boy sits between the woman and her husband. A view of the family in the living room is then shown, with a gray and a pink cup on the table, and a girl sitting next to her mother.
  • The legs of the boy in gray pants and the girl in black pants are shown running on the beach. A view of their foot in the water is then shown as the logo formation takes place.
  • The bottom view of two bicycles being used by two people are first shown. Another scene shows that the people riding the four bicycles are a man in a sky blue shirt, his wife in a white shirt, his daughter in a salmon shirt, and his son in a white shirt, with all of them wearing helmets. The family is riding on a sidewalk. The logo formation is then shown.
  • Unknown.
  • Unknown.
  • Unknown.
  • Unknown.
  • Unknown.

Technique: CGI.

Audio: A calm guitar tune with a three-note additional tune which plays two times.

Audio Variants: Depends on the variant, but is always accompanied by the same swooshing sounds:

  • A tune played with a xylophone and tuba, accompanied by a group of people singing "La-la-la-la-la" four times.
  • A generic rock theme.
  • A rock theme with a group of people humming.
  • A happy-themed rock theme.
  • A fourteen-note xylophone theme with some piano notes.
  • A calm tune with some guitar notes.
  • A calm thirty-note guitar tune.
  • Unknown.
  • Unknown.

Unused ID

ID (2012)


Visuals: On a gray gradient background is a 3D model of the Astro Prima logo. Around it, there are bubbles with teal, indigo, green, and yellow spheres in it floating around.

Technique: CGI.

Audio: Unknown, as only a screenshot is available online.

Availability: The only known proof of its existence is a screenshot. However, it is not known what company made this ident.

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