Disney Consumer Products

From the Audiovisual Identity Database, the motion graphics museum

Logo (September 23, 2014-)

Visuals: On a black background, there is the 2D print Disney wordmark zooming and fading in. Afterward, it dissolves into dust.


  • Still and/or inverted versions exists.
  • Sometimes, the logo can be simply zooming in.

Technique: 2D computer animation.

Audio: A five-note fanfare accompanied by the sounds of sparkling, car revving and birds chirping.

Audio Variants:

  • Otherwise, it's silent.
  • On Rush: A Disney-Pixar Adventure, the sound of a car revving is replaced by the sound of an airplane flying.
  • On Fantasia: Music Evolved, there is the orchestra tuning with the baton being tapped three times at the end, as the conductor is about to start a symphony.

Availability: Seen on Disney Infinity (2.0 and 3.0 Editions) and Cars 3: Driven to Win, among others.

Disney Interactive Studios
Disney Consumer Products
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