Demel International Corporation/Home Video

From the Audiovisual Identity Database, the motion graphics museum


1st Logo (1992?-1994)


Visuals: On a sunny sky with white clouds, the stacked words "Demel International Corporation" (with "Demel" in a script font) are seen zooming in from the left side to disappear at the right while rotating. The "De" in "Demel" looks bold while "mel" is outlined. When the text is about to disappear, a 3D cube appears with a dissolve effect and rotates around. There are various action movie scenes displaying on it. The cube slows down as it faces to the camera and the "De" zooms in from the cube while spinning. The "mel" writes in next to "De", which forms the "Demel" text, while the cube disappears with another dissolve effect. "INTERNATIONAL CORPORATION" appears below "Demel". The text looks stacked just like before. Finally, the stacked text "WARSZAWA AL STANÓW ZJEDNOCZONYCH 69 PAWILON C3" appears below the logo.

Technique: A combination of 2D computer animation, video footage and CGI.

Audio: A dramatic, ascending synth string note is first heard. A synthesized theme is then heard with the same strings. When "Demel" forms, more string notes are heard. At the end, a calming 3-note theme with the same synth strings is heard.

Availability: Seen on Polish VHS releases from this company. [Examples?]

2nd Logo (1994-2010)


Visuals: On a space background, the outline of a lion is being drawn on a piece of marble. When it finishes drawing, it fills up with gold and the marble takes up the entire screen. Stars fly onto the marble and form a ring around the lion. The lion zooms out and the word "Demel" zooms out and rotates under the lion as the marble becomes bars and "INTERNATIONAL CORPORATION" or "HOME VIDEO" fade in.

Variant: Early releases have the text "INTERNATIONAL CORPORATION" which doesn't fade into anything, and in the later version, some VCD releases strangely has a variant where instead of a scrolling warning, it fades out.

Technique: CGI.

Audio: A warbling, majestic synth fanfare.

Audio Variant: In 1994, the music has a different rearrangement in a low pitch.

Availability: Seen on VHS and DVD releases from this company. [Examples?]

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