Daysview Animation

From the Audiovisual Identity Database, the motion graphics museum

Background

Daysview Animation (formerly known as Daysview Digital Image) is a Chinese animation studio that was founded in 1997 as specializes in film and television animation business based in Beijing.

Logo (July 22, 2016-)


Visuals: Inside a zoetrope is an animation of a hedgehog walking. While he is looking around, the screen zooms inside the zoetrope to get a clearer look at the hedgehog, who is shown to catch wings in the air. The hedgehog starts flying around while turning anaglyphic at the end where it hits the screen and causes multiple, colorful particles to fly and float around. The background turns black while the company's logo spins to the right like a windmill before slowing down and has "DAYSVIEW ANIMATION" in red fade in underneath.

Technique: 2D animation, combined with the anaglyph effects, the bursting of the particles, and the logo spinning.

Audio: A whimsical orchestral fanfare with woodwinds and strings. The sound of a projector is heard while the zoetrope is playing, wings when the hedgehog flies, whooshes when the hedgehogs zooms into the screen, and sparkles as the multi-colored particles fly around.

Availability: First seen on the infamous Hedgehogs and it will likely appear on other movies and TV shows in the future.

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