Data Design Interactive

From the Audiovisual Identity Database, the motion graphics museum


Data Design Interactive was a British game developer. It began life as Data Design Systems, a developer of Amstrad, ZX Spectrum and Commodore 64 titles. It would get acquired by Stewart Green of Green Solutions and given its current name in 1990. In the 2000s, the company shifted toward budget games, putting out a number of titles that made use of similar assets that saw a release on the PlayStation 2, and later the Nintendo Wii, with the quantity of their titles making up a bulk of the latter console's marketshare. Among the company's projects was an unrealized 3D Zool title, which was cancelled by the IP owner Zoo Digital Publishing. Data Design would use assets from the aborted title, breaking apart built stages and making them into four separate titles, among them being the infamous Ninjabread Man. The UK office ceased trading in 2009, and all game development was halted that year, going defunct outright in August of 2012. Green would launch Carnival Games, LLC time after, using it to port certain Wii titles to the Nintendo Switch.

1st Logo (December 22, 1994-1997)

Visuals: On a space background, the word "DATA" (represented through abstract shapes) fades in on an angle and turns upright. As it does so, the letters of the word "DESIGN" move under "DATA", along with two red squares and triangles. Once they come together, the text "InterActive" wipes in beneath "DESIGN" and the text "A" and "production" fade in on the top and bottom of the logo respectively.

Technique: CGI.

Audio: A whooshing noise, followed by a synthesized bang, along with a voice over, saying the company name.

Availability: Appears on Conquest Earth, X-It and the SEGA Genesis and Game Gear ports of Rise of the Robots.

2nd Logo (November 11, 1998-September 2010)

Visuals: On a black background, a side-view topography image of the human brain tinted orange fades in. The text "d a t a d e s i g n" appears along with "interactive", each beneath the sketch. The above text is encased in a hard-to-see circular outline. Finally, an abstract "ddi" blurs in and zooms out onto the brain above the text, and a faint spotlight forms behind the brain. Everything stays on screen for about four seconds before fading out.


  • There is a still version of this logo on LEGO Rock Raiders.
  • Another still version exists, with the logo slightly zoomed out and a URL being present. This can be found on some of their PC and PS2 games.
  • A later version was used on the company's Wii games, where the logo is on a white background. The brain is absent in this logo. Depending on the game, the URL may or may not be present.

Technique: CGI. None for the still variants.

Audio: Two humming noises, followed by six synth beeps. The last four are played simultaneously. A higher-pitched version of this logo exists. None for the still variants.

Availability: Appeared on Anubis II, Tonka Space Station, Nickelodeon Party Blast, Billy the Wizard: Rocket Broomstick Racing, among many others. It was first seen on LEGO Chess.

Legacy: This logo is quite infamous due to the poor quality of many of the games it precedes.

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