Culturebox

Background

Culturebox (spelled culturebox in lowercase) is a French website dedicated to cultural events created by France Télévisions in 2008, along with a show of the same name on France 3 then France Info. Since February 2021, it is also the name of a television channel created during the COVID-19 pandemic due to the closure of all theaters and cinemas. Originally a temporary channel, the success of both it and France 4 during the pandemic allowed both channels to keep airing. As such, Culturebox moved from France Ô's vacant slot on channel 19 to France 4's night-time hours on channel 14, with the daytime hours handled by the Okoo programming block.

Just like its website counterpart, Culturebox showcases cultural events in addition to inviting artists of various backgrounds and practicing different forms of art on its main show, Culturebox l'émission. During the Cannes Festival in 2022, Culturebox also broadcasted the temporary channel TV Festival de Cannes late at night.

Logo (February 1, 2021-)

"Sponsored by..."
First birthday
Christmas 2022

Félix Farjas from Ecole Estienne
Sébastien Huertas from Les Gobelins
Anaïs Cambou from Ensaama Olivier de Serres
Clara Mele from Lisaa Paris
Tianying Zhang & Xiaoning Liu from ECV Paris
Henri Lauriano from Lisaa Paris
Lucie Raijasse & Léo Becquet from Les Gobelins
David Bakralic & Thierry Duong from ECV Paris
Justine Dussard from Lisaa Paris
Romanne Brunet, Noémie Fambonne & Alliance Razafimahefa from ECV Paris
Théo Aguila, William Desruels & Gabriel Gutierrez from ECV Paris
Emma Colongue-Bourgeois from ECV Bordeaux
Audrey Beziat from ECV Bordeaux
Bradley Morrissey from Lisaa Paris
Mathieu Le Gal from Lisaa Paris
Emma Colongue-Bourgeois from ECV Bordeaux
Axelle Coustham & Emmanuel Monnoyeur from Lisaa Paris
Gaspard Courrier from Lisaa Paris
Nicolas Le Bas from Ensaama Olivier de Serres
Tianying Zhang & Xiaoning Liu from ECV Paris
Pauline Fuchs & Félix Fournier from Les Gobelins
Camille Bardaux from ECV Paris

Pauline Condomines from Les Gobelins
Mathieu Hôte from Lisaa Paris
Lucas Lecenes from Lisaa Paris
Laure Choquet from Lisaa Paris
Axelle Maurel from Les Gobelins
Perrine Pirio from Lisaa Paris
Léa Boscardin from Les Gobelins
Johanna Choultz & Matéo Grill from Les Gobelins
Iliana Nadjar from Les Gobelins

Visuals: There is the culturebox text on a black background. The right half of the X gains momentum as the rest of the text fades before it hits the left half, inverting the x into a diamond, leading to a trailer.

Variants:

While the branding of the channel is handled by Gedeon, young artists and art students have also done idents for the channel. Their names and the name of their school would be displayed on the bottom right during each ident. These sequences can showcase three idents at once or only a single one.
Depending on the program that's about to begin, one of the idents can be used to lead into it. The diamond then cuts the sequence, showing the "culturebox" text above the type of programming, the latter flashing in different colors before both fade out. This type of sequence is also repurposed for the 2021 holidays, 2022 New Year celebrations with unique idents and for types of programming with their own intros.
Before showcasing a sponsor, a brief sting plays with the two sides of the X moving to the center (the right side having a bit of delay), the "culturebox" text just below them. The word "avec" ("with", or "is sponsored by" in this context) fades in under "culturebox" as the right side of the X flashes in different colors. The background is a blurred frame of the sponsor's own sequence.
For Christmas 2022, the sequence takes place on a red background with white abstract snowflakes. The two sides of the X close to form the eyes of a laughing face before morphing into a happy face with Santa-esque beard. The X opens again before showing the full logo, then it segues into the regular sequence.
Before a France TV Slash documentary, the sequence plays normally. The diamond leads into the word "documentaires" as two circles fly around the center of the screen, showing footage of a woman walking towards the camera (possibly from one such documentary). As they converge together into one, two halves of a light blue circle move in diagonally, with the France TV Slash logo in its center. The circle then fills the entire screen. The sequence is reversed at the end of the documentary, with footage of three people in front of their computer screens, playing together.
Similarly, during Culture Prime programming, the sequence plays out like before with the diamond leading into Culture Prime's own intro: the apostrophe on the C moves to the right, revealing the word "Culture" before the screen flashes twice. On a screen split in 4, the apostrophe moves in times with the beat, along with the words "sur le canal 14" ("on channel 14") underneath. The animation from before plays again as a circle is drawn around the logo, its colors inverting. The providers's logos (which includes France TV) are shown at the bottom of the screen, while the Culture Prime logo takes on its shortened form with the last beat.
For Culturebox's first birthday, the right side of the X opens up to reveal artists performing, along with duplicates of the right half of the X flying around in multiple colors. When it closes, the word "culturebox" fades away while "fougueux" ("firey") fades in the same way. In-between the two halves of the X, "1 an" ("One year") is stacked vertically, flashing in different colors. The duplicates also reappear the moment the X closes.

Trivia: The colors taken on by the right side of the X are the colors of each of France Télévisions's channels (red, blue, purple, green, yellow). The only color that doesn't represent any of France Télévisions's channels is cyan.

Technique: CGI animation, both 2D and 3D depending on the variant. Done by a agency team Gédéon.

Audio: A jazzy tune through the use of bass, trumpets, drums and claps.

Audio Variants:

While the main theme itself remains the same, it is often cut in various ways depending on the ident and the overall length of the sequence.
The 2021 holidays and 2022 New Year celebrations use an upbeat pop theme with male and female voices as well as saxophones. This theme is also cut in different ways depending on the ident.
The Christmas 2022 theme also uses a jazzy tune, with saxophones and dings.
An 8-bit remix of the main theme is also used for the Gaming special of Culturebox l'émission.
The Culture Prime sequence transitions from the main theme using finger snaps and beats.

Availability: Archival websites have been covering a majority of the channel's branding.

◄	France Ô (channel 19)

Culturebox