Cricket Wireless

From the Audiovisual Identity Database, the motion graphics museum



Background

Cricket Wireless is an American prepaid wireless service provider. It was founded in March 1999 by Leap Wireless International. AT&T acquired Leap Wireless International in March 2014, and later merged Cricket Wireless operations with Aio Wireless. Cricket Wireless competes primarily against T-Mobile's Metro, Dish's Boost Mobile and Verizon's Visible in the prepaid wireless segment.


1st Logo (2006?-2009)


Visuals:

  • Startup: On an orange background, a green circle grows from the bottom with the white text "free from hassles" in it, followed by another above with "free from counting". The background changes to white as a green "k" appears moving at the bottom left of the screen to off-center. The rest of the word "cric et" in black fades in-between as radial semi-circles emerge next to the "k".
  • Shutdown: The Cricket logo is shown on a green background. Then it spins rapidly into the screen as a radial blur emerges from it, covering up most of the screen. The screen fades to black.

Variants: On Samsung’s line of Cricket phones, the Samsung logo would fade in after the shutdown animation.

Technique: 2D animation.

Audio:

  • Startup: Eight clanging ascending notes, followed by a two-note atmospheric synthesizer with a bell tune.
  • Shutdown: Another bell tune, with a descending synthesizer and then the clanging notes in reverse order, based on the startup theme.

Availability: Seen on Cricket phones from the late 2000’s;those to be the earliest ones.

2nd Logo (2009-2012)

Visuals:

  • Startup: On a black background, the "k" from the Cricket logo fades in glowing. The rest of the word "cric et" fades in white, accompanied by "wireless" below.
  • Shutdown: A reverse version of the startup animation.

Technique: 2D animation.

Audio: Same as the previous logo.

Availability: Seen on early 2010s Cricket phones.

3rd Logo (2012-2014)


Visuals: On a green gradient background, particles form the "cricket" text from previous logo.

Technique: CGI.

Audio: A six-note guitar theme.

Availability: Seen on Cricket Wireless phones at the time.

4th Logo (2014-)


Visuals: On a white background, many lines appear in different colors. They then move away while the current Cricket logo is shown, without the green part of the "k". Then a line zooms to form the finished "k".

Technique: 2D animation.

Audio: A remix of the current Cricket Wireless jingle.

Availability: Seen on current Cricket Wireless phones.

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