Creative Wonders

From the Audiovisual Identity Database, the motion graphics museum


In 1995, half of EA*Kids was purchased by ABC (but EA still owned the other half). The company was renamed Creative Wonders and proceeded to create the ABC World Reference Series, a series of encyclopedias and atlases. In 1998, Creative Wonders was purchased by The Learning Company, and in 1999 it was completely dissolved.

Logo (1995-1999)

Visuals: On a sky background with clouds, the ABC logo appears and slides from the left side of the screen, a vertical line appears and slides from the bottom of the screen, and text reading "ELECTRONIC ARTS" appears and slides from the right screen all at once. They then stop so the ABC logo and the "ELECTRONIC ARTS" text are separated by the line. Then the words "C R E A T I V E WONDERS" (with "CREATIVE" on top of "WONDERS") in a purple Times New Roman font (with the "R"s having long tails) appear via a wipe effect from the bottom left to the top right. A 2D yellow shooting star appears with purple sparks via a left-to-right wipe effect.


  • Most releases by the company use a still version.
  • Following the Learning Company's purchase of the company, the ABC logo, line and the "ELECTRONIC ARTS" text are dropped.

Technique: 2D animation.

Audio: A four-note chime twinkle that loops accompanied with a brief French horn sounder as the ABC logo, line, and "ELECTRONIC ARTS" text appear. When the text and shooting star appear, a rising seven-note synth piano, strings and choir fanfare plays, with the sound of fireworks playing as the 7th note is held for a few seconds.

Audio Variant: On the still version, the opening theme of the game is played or is silent.


  • Seen on games made by Creative Wonders, such as several Sesame Street CD-ROM games, Schoolhouse Rock: Grammar Rock and Little Bear games.
  • The animated version also appears on previews of upcoming games from the company at the time and select Schoolhouse Rock games such as Schoolhouse Rock: America Rock.
Creative Wonders
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