Colcultura

From the Audiovisual Identity Database, the motion graphics museum


1st Logo (Late 1980s)


Visuals: On a background that lightens up, two gray squares containing an outline of a drawn owl, with a triangular bottom are seen stretching. One of them faces the whole screen. The owl gets filled up with a wiping brown color from below, as the background turns into a gray/black gradient. It then zooms out a bit, making space for the white word "Colcultura" (in Helvetica), which fades in. "Inravision - Audiovisuales" fades in below.

Technique: Computer animation.

Audio: A 4-note low synth with the last note held until the ending, with a sparkling synth pad later, a dramatic 2-note synth, then other synths which filter out.

Availability: Seen at the end of some Colombian shows from the 80s.

2nd Logo (1991?-1997)


Visuals: Three triangles fold out from a square transparent to the screen, with the top one being the largest and the bottom one the smallest, almost in an origami-like fashion. We then see the owl from the previous logo on a gray background, but now in 3D. The letters of "Colcultura" (in the same font as before), now black, zoom in below with the help of squares which disappear after they're placed. The word then shines.

Variant: There exists a short variant of the logo, which is darker, though that may be from tape damage.

Technique: CGI.

Audio: A synth theme with a pitter-patter tapping sound that ends with a C-note drone (like the previous logo), some descending dripping sounds, and a female announcer saying in Spanish, "Colcultura presents..."

Audio Variant: The short version cuts the beginning and starts at the dripping sounds. The female announcer from before says in Spanish, "Colcultura brought you the previous program."

Availability: The short version was seen at the end of some shows from the 1990s, for example: Ramiro, Presente y Futuro (Spanish for "Ramiro, Present And Future"). The long version was seen at the beginning of said shows.

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