Christie Digital Movie Projectors

From the Audiovisual Identity Database, the motion graphics museum


Background

The Christie group of companies manufactures and sells DLP Cinema projectors and various other digital cinema devices. They are owned by Ushio Inc., a Japanese company.

1st Logo (Early 2000s?-)


Visuals: There is an extreme close-up of an eye, with the camera unstable and superimposed line patterns. The eye changes colors and we see a concert stage, a woman driving a car, and then the stage again. Complicated lines "calibrate" the eye as a fireball bursts from the pupil. This segues into the logo, reading "CHRISTIE". The words "WELCOME TO THE NEW REALITY" fade in and quickly fades to read "MOVIE PROJECTORS."

Technique: CGI.

Audio: Various whooshing sounds along with weird electronic noises that sound like a program being calibrated.

Availability: It was found in theaters, usually before the trailers.

2nd Logo (2010-)

Visuals: The sequence starts out in space, looking at a nebula. A circle appears and sends us through a purple light tunnel with lines and shapes flying past us. The letters from "CHRISTIE" fly onto the screen one by one. As they assemble, we exit the tunnel. Shapes and lens flares appear as "DIGITAL MOVIE PROJECTORS" fades in underneath. After a few seconds, the logo fades to black.

Technique: CGI.

Audio: A calm synth tune accompanied by whooshing sounds as we go through the tunnel.

Availability: It was found in theaters, usually before the trailers.

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