Chinese Medical Audio-Video Organization

From the Audiovisual Identity Database, the motion graphics museum


Background

Chinese Medical Audio-Video Organization, later known as Chinese Medical Multimedia Press, is an audiovisual distributor from Beijing, China oriented at medical and biological study materials.

1st Logo (1992)

Visuals: On a navy space background, a four-pointed star flashes in from the middle as it dies out, to reveal the company logo zooming in. The logo shrinks and settles into the upper-right corner, as another star flashes to reveal a circle-head emblem zooming in, and for it to shrink and settle to the lower-left corner. The Cantonese translations for both companies fade in it's respective rows, and later on, its English translation with the above in a compressed serif font while the below in a bold font.

Technique: Traditional animation.

Audio: A deep windy noise with whooshes, seguing to a somber triumphant fanfare.

Availability: So far appears on the original Chinese Acupuncture Video Series.

2nd Logo (1996)



Visuals: On a black background, RGB lines extend and slide down, shortening themselves. The background changes to a starfield, and the gold CMAVO logo, consisting of the word "CMAVO" with the letter "C"'s upper side extended, and the letter "O" being bigger, zooms in and spins. It goes to the upper-right corner, and a golden ring with a spiral and a head silhouette in it zooms in and spins. It goes to the lower-left corner, and white Chinese characters fade in. They fade to the white English text "CHINESE MEDICAL AUDIO-VIDEO ORGANIZATION MEDITALENT ENTERPRISES LTD.".

Technique: Computer animation and CGI.

Audio: "The New West" by Craig Palmer.

Availability: Appears on reissues of the Chinese Acupuncture Video Series.

3rd Logo (1999-2001)

Visuals: Same as the 1st logo, but after the lines settle, 2 blue grids zoom out from above and below. Red Chinese characters with a white outline fade in, and the company's name in white scrolls up from the lines. The grids slide out, and the logo dissolves.

Technique: Computer animation and CGI.

Audio: A majestic triumphant fanfare.

Availability: Unknown. [Examples?]

4th Logo (2004-2011)



Visuals: On a dark red background with a blue orb covering half of the screen and many lights zooming in, the Chinese Medical Association emblem, looking to the left, faces the viewer, and zooms out to the upper-left corner. Golden Chinese characters fly across the screen and settle themselves next to the logo. Golden letters "CMA" zoom out, and the golden "HINESE EDICAL SSOCIATION" slide in from the right, connecting with the letters. A glass CMAVO logo zooms out and spins, turning gold, and 2 copies of white Chinese characters with green & red lines slide in and connect. The white text "CHINESE MEDICAL MULTIMEDIA PRESS", looking upwards, faces the viewer.

Technique: CGI.

Audio: Same as the previous logo.

Availability: Unknown. [Examples?]