Canal 7 Buenos Aires (2000-2007)

From the Audiovisual Identity Database, the motion graphics museum


In 2000, ATC renamed back to their old name, Canal 7. In addition, the National System of Public Media (SNMP) was formed as a managing and financing entity for the channel. SNMP was replaced by a new concern, Radio y Televisión Argentina Sociedad del Estado, with the Audiovisual Media Law in 2009. The channel was renamed yet again in 2007 to TV Publica while focusing on a more cultural emphasis.

1st Logo (March 2000-2002)

Visuals: There is a wall of orange bars rotating. The bars disperse as a countdown is seen with many lines circles, and text moving around. A wall of orange appears on the right side and "argentina" slides up as many sevens appear in many styles. The area disappears by a "TV static" effect to a "7" inside a oblong zooming in with moving sides of it. Outlines of the 2 halves zooms in as the background gets enclosed with blue. The background zooms out as a black one zooms in with an outline oblong "7". It zooms in, making the entire background black and leaving pulses from behind going in. The pulses then come out as multiple line of "LS 82 TV CANAL 7 BUENOS AIRES ARGENTINA" expand out as another oblong "7" draws in. "argentina" then zooms in and the outline becomes shining silver. The "7" turns blue and a white background zooms out, making the oblong "7" shrink and fill. The "7" becomes white and the halves beside the "7" turn different shades of blue as "argentina" fades in. The logo spins a couple of times and blurs out. The logo reappears with a blur in, except bigger and having a line and "LS 82 TV CANAL 7 BUENOS AIRES ARGENTINA" under it.

Variant: There is a short, different version. It begins with the part that the background get encased with blue. After the "7" disappears, however, it fades to a oblong "7" shining. The logo becomes normal then the logo ends with the "7" spinning and the info fading in.

Technique: 2D computer animation, with CGI graphics for the logo itself.

Audio: A highly electronic beat with an 8-note piano jingle at the end.

2nd Logo (2002-2003)

Visuals: On a black background, many different colored tubes are appearing. When enough had disappear, "siete" wipes in and glows and disappears. The tubes then zooms out and when the red tube zooms out, a blue border appears. "canal siete ARGENTINA" wipes in below.

Technique: CGI animation.

Audio: A playful synth tune (Optical Illusion by Larry Groupe) with the announcer.

3rd Logo (2003)

Visuals: On a white background with blue lines and stripes, the screen zooms around some grey boxes. When the screen zooms out fully, the lines disperse and the info is seen on the bottom of the screen at an angle. The logo appears in the top right corner.

Technique: CGI animation.

Audio: A gentle synthesized theme with an announcer.

4th Logo (2003-2006)

Visuals: On a pink background, there are flipping white screens. A pink screen with a large, white "7" appears and the screens flip out of sight. 2 triangles and "canal Siete Argentina" next to the triangles and are stacked. "Argentina" moves a bit.

Technique: 2D computer animation.

Audio: The last 6 notes from the previous logo's music - with the ending slightly adjusted and played on different instruments - followed by a playful tango piece with accordion and piano.

5th Logo (2004-2006)

Visuals: On a white background, a blue screen zooms in and takes up the entire screen. Inside it, "Buenos Aires" appears and zooms out as "Argentina" appears below. "LS82" is seen wiped by a light and many white screens slide in and form the logo in blue. "ls 82 tv. canalsiete, Argentina" fades in below. Stuff moves around on the screen.

Technique: 2D computer animation.

Audio: Same as the 20th logo.

6th Logo (2005-2007)

Visuals: On a white background, a blue blob sprouts up and disperses. The blue stuff drops below, floating around as the 7 screen appears. Under it, "canalsiete, Argentina" moves into place.

Technique: A mix of live-action and 2D computer animation.

Audio: A synth and cymbal splash, followed by a rising tango accordion with a slight drum beat.

Argentina Televisora Color (1996-2000)
Canal 7 Buenos Aires (2000-2007)
Television Publica Argentina
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