Big Hit Music

From the Audiovisual Identity Database, the motion graphics museum


Big Hit Music (Korean: 빅히트 뮤직; formerly Big Hit Entertainment) is a South Korean entertainment company established in 2005 by Bang Si-hyuk (otherwise known as Hitman Bang). Currently the company manages soloist Lee Hyun and boy groups BTS and TXT.

Big Hit Entertainment

Logo (June 6, 2013-March 24, 2021)

Visuals: There is a white environment where the camera moves back from a trail of multiple spherical bumps which emerge from the surface, and then the camera rotates into perspective, revealing the text "Big Hit" in the Twentieth Century font forming sideways with the byline "Music & Artist for Healing" in the same fashion. As the camera moves back, the sphere trail is shown swirling to form the dot of the "i" from "Big", and another trail appears below, settling into the "i" from "Hit". The letters rotate to the front, and as the other trail settles into the "i" of "Hit", the background turns a little darker, and the byline morphs into the word "Entertainment" in the Courier New font. A shadow appears behind the logo.

Variant: On BTS: Burn The Stage, the logo simply fades in.

Technique: CGI.

Audio: An evolving synthesizer pad note with multiple waterdrop-like sounds.

Availability: Seen on all BTS music videos since the teaser of "No More Dream" up to the teaser of "Film Out", and early TXT music videos from "Crown" to "Way Home (Eye Contact ver.)".

Big Hit Music

Logo (April 1, 2021-)

Visuals: On a white background, a black square zooms in. It then morphs into a pixelized "B", which looks like an "8" with the right corners cutoff. The "B" slides to the left, as the stacked text "BIGHIT MUSIC" slides in from the right.

Technique: 2D computer animation.

Audio: A 3-note synth theme with a minimalistic drum section, with a reverberated snare sound at the end.

Availability: Seen on all BTS and TXT music videos since the release of BTS' "Film Out".

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