Atlanta Olympic Broadcasting

From the Audiovisual Identity Database, the motion graphics museum

Background

This was the host broadcaster for the Olympic Games Atlanta 1996 which was set up by the Atlanta Committee for the Olympic Games (ACOG) and NBC Sports.

Logo (July 19-August 4, 1996)

Visuals: There is a ribbon that is in the shape of an satellite dish on a gold and blue background with footage. The dish opens up and the scenery changes to a man running on a background with footage and an ancient Greek structure. Then we see three rings as the background changes multiple times as the camera moves. Then, there is the dish again as it moves as more footage covers the Greek structure and the backgrounds. Then the camera moves up to the sctructure revealing four flames. Then, the Atlanta 1996 emblem forms on an skyline of the host city. A woman jumps to reveal the AOB logo.

Variants:

  • On Rede Manchete's broadcast of the Games, Manchete's logo replaces the AOB logo.
  • On SBT's broadcasts of the Games, SBT's logo replaces the bottom half of the AOB logo.

Technique: A mix of CGI and live-action footage.

Audio: A rendition of "Summon the Heroes" by John Williams.

Availability: Seen on broadcasts of the Olympic Games Atlanta 1996.

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