Arrow Film

From the Audiovisual Identity Database, the motion graphics museum

Logo (1989-1992)

Visuals: On a black background, multiple red arrows fire themselves all around the screen as the large cyan text "ARROW" in a Futura-like font, slides from left to right in a somewhat flat position. The "A" is about double the size of the rest of the letters and has no cross-bar, though. As the text flies off-screen, another arrow flies is launched to the bottom right as the "ARROW" text emerges from the left, standing straight up, as a thin, elongated, and curved arrow emerges from the bottom and then flips around. Another arrow is also shot through the screen. The "ARROW" text moves to the right, swerves to stop in place, and then moves to the center while zooming in and the arrow finally settling as a crossbar for the "A" and the arrowhead resting just below the "W". One final arrow flies across the screen, revealing the white text "FILM" along with a red bar and a registered trademark symbol, and the curved arrow shines white.


  • On 1989-1991 releases, the logo actually starts off as a freeze-frame a few frames in as Dutch warning text scrolls up. After it disappears, the logo plays. See the first warning.

Technique: Computer animation.

Audio: An upbeat funky jazz trumpet fanfare. which is a piece of stock music from Applause Music Entertainment. The bumper variants (aside from the beginning) are silent.

Availability: Appears on the Dutch VHS releases of City Slickers, Mr. Frost, Runaway Dreams, Too Beautiful to Die, Robot Ninja, Toy Soldiers, Stephen King's Graveyard Shift, and Honor Bound, among others.

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