Ardent Productions

From the Audiovisual Identity Database, the motion graphics museum


Logo (June 17, 1995-August 18, 2002)

Visuals: On a white background, there's the word "Ardent" in a serif font with the "A"'s crossbar in red and as the underline for the lowercase letters. While it zooms out, the logo's shadow also moves closer to the text as it nears the background surface. A second shadow fades in to the logo's left where it then slides to the right and slightly fades out. Simultaneously, "productions" wipes in below the underline.

Variants:

  • Sometimes, in-credit notices may appear below the logo.
  • The logo may be stretched vertically or horizontally.
  • In the logo's earliest appearance, only the second half is shown and there is no zoom out.
  • There is an in-credit version where the text is colored grey.

Technique: CGI.

Audio: The ending theme of the programme.

Audio Variant: On Twice Upon a Christmas, a portion of Crown and Country's credits theme plays over this logo.

Availability: Seen on Crown And Country, Castle Ghosts of England, Twice Upon a Christmas, among others.

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