Annex Merchandise Ltd.

From the Audiovisual Identity Database, the motion graphics museum


Logo (2000s)

Visuals: The camera slightly zooms back as a shot of the Earth with the floating golden "Annex" is revealed alongside two moons floating close to it. One of the moons flies over the "Annex" as a close-up is shown, which flies towards the Earth. It then cuts to a waterfall-like background with multiple filmstrips containing the posters of the company's productions from the time falling down and spinning, alongside the golden text "Annex Merchandise" and the spread-out "L I M I T E D" being shown at the center. Once the text is revealed, two light particles appear rising up between the sides of the text, and the same filmstrips appear falling down again, as these then rotate facing upwards. When the same text is revealed again, a trail copy occurs transitioning to a view above the Earth where the "Annex" from before is shown rotating at the right, while the camera turns towards the front of it, with the text facing the camera. An orchid flash occurs, causing the logo to transition to a moving cadet blue light background with a film reel shown at the front of it, with a part of the filmstrip coming out. The red "ANNEX" comes out moving from the left with a green glow behind it, followed by "Merchandise" zooming out at the bottom of it followed by "Ltd.", while the filmreel disappears. The text rotates around and three light comet particles travel in-between the lines of the text. The text places itself facing up, slightly rotated to the right. The logo then cuts out, with trails of the light comet particles remaining on-screen for a second.

Technique: CGI.

Audio: An ascending synth whoosh that leads to a stock slow-paced fanfare beginning with a gentle piano score and "Dissolve" from the Network Music Brainstorm library playing over it, with another ascending whoosh during the close-up, and a zap during the appearance of the logo and filmstrips. A whoosh is heard when the trails appear, and a "thud" is heard after the camera rotates in front of the "Annex". A camera shutter sound once the screen flashes, and more ascending synth whooshes when the red texts appear.

Availability: Unknown. [Examples?]

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