Ajinomoto General Foods

From the Audiovisual Identity Database, the motion graphics museum


Background

Ajinomoto General Foods is a joint venture between Ajinomoto and General Foods that was founded in 1973.



1st Tag (1980s-1986)


Visuals: Over a white, or colored background, or superimposed over the commercial, there is an arched rectangle containing a square pattern at the top and the AGF logo (consisting of "AGF" with 3 red dots in the "G") at the bottom. Below it is the Japanese text.

Variants:

  • On some commercials, there is a red figure stretching out in the middle of the screen.

Technique: Cel animation.

Audio: The closing audio of the commercial.

Availability: Seen on AGFs commercial during the time. [Examples?]

2nd Tag (1980s)


Visuals: On a black background, there is a trial of the logo "AGF". The white "AGF" then zooms in to the center and the entire background turns to red. The white Japanese text then fades in below the "AGF" logo.

Technique: Cel animation.

Audio: The closing audio of the commercial.

Availability: Seen on AGFs commercial during the time. [Examples?]

3rd Tag (1980s)


Visuals: On a blue background, the "AGF" logo from before zooms out while the red spheres fly over to the center of the "G". Once it's in the center, the "AGF" logo becomes white and the Japanese text above rise at the top of the logo.

Technique: Cel animation.

Audio: A choir and a man saying "AGF".

Availability: Seen on AGFs commercial during the time. [Examples?]

4th Tag (1980s)


Visuals: Superimposed on a commercial, there is an oval with the "AGF" logo rising up. At the right, is the text "ギフト".

Technique: Cel animation.

Audio: A woman saying "AGF".

Availability: Seen on AGFs commercial during the time. [Examples?]

5th Tag (1980s-2000s)


Visuals: On a black background, there is an "AGF" trail going towards the center. Once it's completed, the background turns white.

Technique: Cel animation.

Audio: A man saying "AGF".

Availability: Seen on AGFs commercial during the time. [Examples?]

6th Tag (1980s-2000s)


Visuals: On a black background, there is a drop of coffee bean falling with the "AGF" logo in white and the Japanese text at the top.

Technique: 2D computer animation.

Audio: None or a man saying "AGF".

Availability: Seen on AGFs commercial during the time. [Examples?]

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