AT&T (Production Logos)
Doctorine Dark and Cesar Blanco
Captures by
Doctorine Dark and Kyrongenius1
Video captures courtesy of
Doctorine_Logos, Broken Saw and The Logo Channel (Mr. Logo)
1st Logo (1966-1969)
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Visuals: On a blue background, there is the Bell System of the time with the text "AT&T" next to it. Below it is "and Associated Companies". A copyright notice is seen below.
Variants:
- One film/show has the logo in a yellow background, paired with the Audio Productions in-credit notice.
- On The Incredible Machine, the background is black, and the logo is paired with the Owen Murphy Productions logo.
Technique: A still, printed image.
Audio: The closing theme of the show or none.
Availability: Seen at the end of shows/films like The Incredible Machine.
2nd Logo (1982-1984)
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Visuals: Just the logo of the time in dark blue on a blue background, alongside the copyright year below it.
Technique: A still, printed image.
Audio: The closing theme of the show.
Availability: Presumably seen on AT&T corporate videos during the government-mandated transitionary period in which the Bell System worked with the government on an acceptable breakup plan, and also appears at the end of 1983-1984 editions of The MacNeil/Lehrer NewsHour.
3rd Logo (1984-1991)
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Visuals:
- Opening: On a black background , there is blue triangular prisms flying forward forming the AT&T sphere logo. As it rotates a bit, there is "AT&T" slide up and the logo turns 2D.
- Closing: Similar to the above; we see a front view of the prisms flying from the left to form the AT&T sphere logo. "AT&T" fades in below. The logo turns 2D.
Variant: Sometimes, the logo would be still, and the copyright year appears below it.
Trivia: This logo was designed by Saul Bass, who also did the 1969 logo for the Bell System (which AT&T owned until 1983), and the Warner Bros. "Big W" logo.
Technique: CGI.
Audio: Either a warbly synth bass, followed by five synthesized notes and four synth-piano notes or no music at all. When the music is played, it usually fades out later.
Audio Variant:
- One variant had a different synth theme.
- On one occasion, the closing variant was used with a shortened version of the music, at the beginning of the video.
Availability: Seen on corporate videos from AT&T. This animation was also seen on MacNeil/Lehrer programs on PBS which had AT&T as their corporate sponsor, including The MacNeil/Lehrer NewsHour and My Heart, Your Heart. Sometimes the opening could appear as the closing, and the closing as the opening.
