AG Properties

From the Audiovisual Identity Database, the motion graphics museum


AG Properties was founded by American greeting card manufacturer American Greetings in 1981 to control the IP for Strawberry Shortcake and Holly Hobbie, and eventually expanded to include several more IPs including the Care Bears, The Get Along Gang and Popples, among others.

1st Logo (March 11, 2003-February 28, 2009)

Visuals: There is the American Greetings rose logo with the words "AMERICAN GREETINGS" in the company font in black on a white background.

Technique: A still, digital graphic.

Audio: None.

Availability: Appears on the DIC Entertainment Strawberry Shortcake series and on Sushi Pack as well.

2nd Logo (August 31, 2003-October 5, 2005)

Visuals: There is the American Greetings logo with the company name between the rose logo and the slogan "...says it best®" on a blue background with a rounded rainbow box and copyright information below. The rose logo spins a few times.

Technique: Computer animation.

Audio: None.

Availability: Seen on Care Bears: Care-a-Lot Jamboree, Care Bears: Catch-a-Star and Care Bears: Have a Ball! for PC and Mac.

3rd Logo (October 2006)

Visuals: There is the American Greetings logo with the words "AMERICAN GREETINGS" in the company font in white and in a black background. The rose twists and spins, as if it was dancing and then stops. Then the logo shines before fading out.

Technique: CGI.

Audio: None.

Availability: Seen on Strawberry Shortcake: Strawberryland Games for Nintendo DS.

4th Logo (September 15, 2009-February 5, 2016)

Visuals: On a white background, there is "AMERICAN GREETINGS" in its corporate font at the bottom, without the "I" in "GREETINGS". A red person clad in a cape spins around as the cape floats upwards, on top of the text, and has the "I" as if it were a magic wand. He winks, waves it, and then spins around. He transforms into the American Greetings rose logo as the "I" falls into place.

Technique: CGI and 2D computer animation.

Audio: A four-note chiptune tune, followed by a boing sound.

Audio Variants:

  • Sometimes, the end theme plays over it or none.
  • On Maryoku Yummy, high-pitched ascending sparkles are heard, followed by four crystallized notes. This is actually based on a musical cue that plays when the wishes disappear and get granted.

Availability: Seen on The Strawberry Shortcake Movie: Sky's the Limit, The Twisted Whiskers Show, Maryoku Yummy, Packages from Planet X, Strawberry Shortcake's Berry Bitty Adventures, Care Bears: Welcome to Care-a-Lot, and Care Bears & Cousins.

AG Properties
American Greetings Entertainment
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