ACTRA

From the Audiovisual Identity Database, the motion graphics museum


Background

ACTRA (The Alliance of Canadian Cinema, Television and Radio Artists) was also first known as ACRA (Association of Canadian Radio Artists) is a Canadian trade union representing preformers in English-language media was founded in 1943. ACRA changed their name to The Alliance of Canadian Cinema, Television and Radio Artists (ACTRA) in 1984.



1st Logo (1990-1992, 1999-2004)

Visuals: Scrolling up in the credits, there is a diamond with the letters "ACTRA" in a wide serif inside of it.

Variant: Different colored versions exist corresponding to the credit roll's text color.

Technique: A still, printed image.

Audio: The closing theme of the show/movie.

Availability: Seen on films funded by ACTRA from the 1990's until 2004, like Bingo and Shanghai Noon.

2nd Logo (1992-2000, 2000-2007)

Visuals: Scrolling in the credits, there is a wide rectangle which casts a shadow, with a thin sideways arc on top of it. Next to the shapes is the word "ACTRA" in a stylized font with the "A"'s bent.

Variant:

  • Different colored versions exist corresponding to the credit roll's text color.
  • From 2000-2007, the shapes were deleted and the words "Alliance of Canadian Cinema Television and Radio Artists" in a plain font is seen below "ACTRA".

Technique: A still, printed image.

Audio: The closing theme of the show/movie.

Availability: Seen on films funded by ACTRA from 1992-2007, like Legends of the Fall, Johnny Mnemonic, To Die For, Booty Call, Good Will Hunting, Night of the Twisters, Turn It Up, and Snow Dogs.

3rd Logo (1998-2005, 2007-February 10, 2012)

Visuals: Scrolling in the credits, there is a thin crescent shape with a wider crescent placed on the bottom right, with a dot below the thin crescent. Below it is "ACTRA" which is spaced-out and in a squished font. A line with a smaller line running to the top on the left and one running to the bottom on the right is below the text, and below that is "TORONTO PERFORMERS".

Variant: From 2008-2012, the line and "TORONTO PERFORMERS" is deleted.

Technique: A still, printed image.

Audio: The closing theme of the show/movie.

Availability: Seen on films and TV shows funded by ACTRA from 1998-2012, like Snow Day, On The Line, The Santa Clause 2, Shanghai Knights, Monster-in-Law, and The Man. Currently plastered with the current ACTRA logo.

4th Logo (2001-)

Visuals: In the credits, there is three orange circles with a gradient effect. In the middle there is a yellow spot with a red stylized humanoid figure. Below the shape on the right side is "ACTRA".

Variants:

  • Sometimes, the logo is in it's white print form.
  • In 2019, the stylized humanoid figure was removed.

Technique: A still, printed image.

Audio: The closing theme of the show/movie.

Availability: Seen on Gawayn, the end of Gummibär: The Yummy Gummy Search for Santa, and virtually every Canadian movie/show funded by ACTRA, usually present with the Writers Guild of Canada logo.

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