ABS-CBN Films

From the Audiovisual Identity Database, the motion graphics museum


Background

The Philippine TV network ABS-CBN engaged in the film industry of the Philippines mainly throufh the Star Cinema imprint. After a change of negotiations in 2018, ABS-CBN Films became the primary label for the company's own produced and distributed films, with Star Cinema and the newly-formed Black Sheep becoming the parent's sub-labels.



1st Logo (2014-2021)


Visuals: On a black background, the alternative Star Cinema logo is seen. Underneath it is the ABS-CBN logo with "FILMS" below it. The logo shines.

Technique: CGI.

Audio: None.

Availability: Seen in restorations of 2000s (and earlier) ABS-CBN and Star Cinema films distributed digitally, starting with the 1982 film Himala and last seen on the 1961 film Sandata at Pangako. This is often plastered by later ABS-CBN logos on Netflix prints.

2nd Logo (Mid 2010s-)

Visuals: Over a gray background, there is multiple floating glass rings while the camera focuses in on each of them. We first see a large red ring around other multiple rings, then a green one, and finally blue ones that flip while the camera pans vertically. Then it cuts into the ABS-CBN logo shown at the center, while a red light is glowing in above the screen.

Variant: There exists an earlier version where the ABS-CBN logo is revealed differently: instead of cutting into the logo, each element is shown spinning during a close-up as it reveals, and then a different scene appears where the whole logo zooms out. The end result also looks different, having less shiny materials and yellow ray flares. Also, some restored films use the 2000-2014 ABS-CBN logo instead of the 2014 one.

Technique: CGI.

Audio: None.

Availability: Seen in restorations of multiple Philippine films from the 20th century onward, including those made by Star Cinema and other acclaimed films from the 1970s-90s period such as Moral and Memories of a Stolen Dream.

3rd Logo (2018-)


Visuals: Over a white spotlight background, the 2014 horizontal ABS-CBN logo zooms out into view before a light briefly passes. "FILMS" fades in below and shines.

Variants:

  • In 2018, the word "FILMS" fades in earlier before the logo zooms out.
  • On The Panti Sisters, the logo appears in the last few seconds, along with the Black Sheep logo.

Technique: CGI.

Audio: None, or the opening theme of the film.

Availability: The silent variant of the logo usually appears before Star Cinema productions.

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